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Understanding Behaviors that Lead to Purchasing
Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2016Online e-commerce applications are becoming a primary vehicle for people to find, compare, and ultimately purchase products. One of the fundamental questions that arises in e-commerce is to characterize, understand, and model user long-term purchasing intent, which is important as it allows for personalized and context relevant e-commerce services.
Caroline Lo +2 more
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Herd behavior in purchasing books online
Computers in Human Behavior, 2008Previous studies on informational cascades have stressed the importance of informational social influences in decision-making. When people use the product evaluations of others to indicate product quality on the Internet, online herd behavior occurs. This work presents four studies examining herd behavior of online book purchasing.
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Impact of point-of-purchase olfactory cues on purchase behavior
Journal of Consumer Marketing, 2017Purpose This study aims to examine the impact of olfactory cues at the point of purchase on consumers’ purchase behavior in terms of sales. Design/methodology/approach The theory of semantic congruence and sensory marketing on consumer behavior is tested using data collected through an experiment and analyzed using quantitative methods.
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Nostalgic Advertising and Purchase Behavior
2018Nostalgic advertising in marketing is considered as positive or favorable attitude towards people, place or things of the individuals when they were younger. The literature has discussed this area in many ways including its connections with the purchase intentions; however this research is conducted to identify the possible influence of nostalgic ...
Kamran Khan, Syed Karamatullah Hussainy
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Purchasing Behavior and Personal Attributes
Journal of Marketing, 1970Jagdish N. Sheth +3 more
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Store atmosphere and purchasing behavior
Journal of Retailing, 1994Abstract This study extends the Donovan and Rossiter (1982) study which introduced the Mehrabian-Russell (M-R) environmental psychology model into the store atmosphere literature. Donovan and Rossiter's study was exploratory in that student subjects were used and intentions rather than shopping behavior were measured. The present study uses a broader
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Neuroemotions and Behavior in the Purchase Process
EVOLUTIONARY STUDIES IN IMAGINATIVE CULTUREEmotions are the fundamental pillar of neuromarketing, the perception of hedonic, utilitarian value, the emotions experienced by customers during the buying process and the effect the behavior of each stage is seen from the brain structures of the mind. The sample selected for the study was 354 real customers of supermarkets in the city of Riobamba and
null Luz Maribel +6 more
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The Influence of Emotion and Cognition on Purchase Intention or Purchase Behavior
Advances in Economics, Management and Political SciencesThe expansion and innovation of society have led to a progressive improvement in people's standards of living in recent years. But the following competitive pressure influences consumers' emotions and makes them irrationally consume. By reviewing and analyzing several relevant studies, this paper explores how emotion and cognition affect consumers ...
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Intelligent purchasing: How artificial intelligence can redefine the purchasing function
Journal of Business Research, 2021Oihab Allal-Chérif +1 more
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