Results 1 to 10 of about 3,772 (69)
Purchase intention and purchase behavior online: A cross-cultural approach
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional ...
Irene Gil Saura
exaly +3 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
Management Science Letters, 2021 This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
Cosmetics, 2022 Consumers have become more open to the use of natural cosmetics. The production of natural cosmetics has grown in recent years because of demand from consumers who are concerned about skin health, product quality, and beauty.
Anusha Tengli, Srivatsa Hosur Srinivasan
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2023 This study, based on the AISAS model, explores the impact of the interaction effect between visual and auditory signals on consumer purchase behavior.
Hui Li, Younghwan Pan
doaj +1 more source
Gender differences in dessert satisfaction and purchase behaviors among university students in Gwangju: a preliminary study [PDF]
Korean Journal of Community Nutrition, 2023 Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was conducted from May to June 2022.
Hyun-Jeong Na +2 more
doaj +1 more source
The impact of consumer positive personality on the purchase behavior of smart products
Frontiers in Psychology, 2022 While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase.
Dan Li, Dengke Yu
doaj +1 more source
A Comprehensive Customer Brand Engagement Model Including Purchase History Data:
Maketingu rebyu, 2022 In recent years, customer brand engagement has received increasing attention in both practice and academic research. The purpose of this study is to measure customer brand engagement as a subset of cognitive, affective, and behavioral factors, and to ...
Hiroyuki Takahashi
doaj +1 more source
PLoS ONE, 2023 The aim of this study was to examine the relationship between the country of origin image of a product and consumers' purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship.
José Moleiro Martins +4 more
doaj +1 more source
Agriculture, 2023 Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand.
Kexiao Xie +6 more
doaj +1 more source
Research on the Impact of E-commerce Live Broadcast on Consumer Purchase Behavior under Perceived Value [PDF]
E3S Web of Conferences, 2023 With the advent of the Internet era, the new mode of live delivery of e-commerce has gradually entered the view of the audience. Live shopping through its strong interactivity, accurate transmission, content diversification, Quickly become the hottest ...
Hou Jiale, Chen Jingdong
doaj +1 more source