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Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional ...
Irène Gil-Saura
exaly +6 more sources
The impact of consumer positive personality on the purchase behavior of smart products [PDF]
While the consumption of smart products is continuously increasing, it is essential to explore the trigger mechanism of consumer behavior in respect of smart product purchase.
Dan Li, Dengke Yu
doaj +2 more sources
Research on the Purchase Behavior of Owner–Pet Matching Outfits Based on the Extended Theory of Planned Behavior [PDF]
With the rapid expansion of the pet economy, owner–pet matching outfits have grown increasingly popular among pet owners. Grounded in the extended theory of planned behavior, this study investigates the key determinants of pet owners’ purchase intentions
Sisi Chen, Diqing Qian, Zengrui Xiao
doaj +2 more sources
Why consumers have impulsive purchase behavior in live streaming: the role of the streamer [PDF]
To explore the influencing factors of consumers’ impulsive purchase behavior in live streaming, based on the Stimulus-Organism-Response framework, we construct the model of how streamers influence consumers’ impulsive purchase behavior by consulting ...
Xiaolin LI +3 more
doaj +2 more sources
Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context [PDF]
Kyungtag Lee
exaly +2 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
Consumers have become more open to the use of natural cosmetics. The production of natural cosmetics has grown in recent years because of demand from consumers who are concerned about skin health, product quality, and beauty.
Anusha Tengli, Srivatsa Hosur Srinivasan
doaj +1 more source

