Results 1 to 10 of about 16,399 (97)

The Impact of Positive Emotional Appeals on the Green Purchase Behavior [PDF]

Frontiers in Psychology, 2022
The practice of green consumption has become a common initiative of the international community. Existing studies have shown that emotional factors have an important impact on consumer behavior, but few scholars in the field of green consumption behavior
Jianming Wang, Xincheng Yang, Zhengxia He, Jianguo Wang, Jing Bao, Jian Gao   +5 more
doaj   +2 more sources

How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior [PDF]

Heliyon
The Chinese economy has undergone high-speed, high-quality growth, and the concept of low-carbon technology has gained popular support. Businesses and consumers must jointly endeavor to achieve low-carbon economic development.
Fagang Hu, Lyu Wu, Yuxia Guo, Fan Liu, Yaliu Yang, Yu Wang   +5 more
doaj   +2 more sources

The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]

Management Science Letters, 2021
This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi, Oswal, Nidhi, Sleem, Hani   +2 more
doaj   +1 more source

GREEN MARKETING: PERCEIVED GREEN PURCHASE CONTROL AND ITS ROLE IN EXPLAINING GREEN PURCHASE INTENTIONS: THE EMERGING MARKET PERSPECTIVE

Humanities and Social Sciences, 2023
Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption.
Lucyna WITEK, Wiesława KUŹNIAR, Anna KOROMBEL, Alena ANDREJOVSKA   +3 more
doaj   +1 more source

Green Purchase: A Systematic Review and Future Research Agenda

Indonesian Journal of Business and Entrepreneurship, 2022
The purpose of this paper is to provide a holistic understanding of the contexts and theories applied in green purchase behavior studies. This research used PRISMA's systematic review method to analyze 76 empirical articles on green purchase intention ...
Setyo Ferry Wibowo, Mukhamad Najib, Ujang Sumarwan, Yudha Heryawan Asnawi   +3 more
doaj   +1 more source

How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis

Heliyon, 2023
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior.
Cong Doanh Duong, Thanh Hieu Nguyen, Hoai Long Nguyen   +2 more
doaj   +1 more source

Research on the Intention to Purchase of Fabric Saints : Based on the Theory of Consumption Value, Green Purchase Intention, and Green Purchase Behaviour

Aptisi Transactions on Technopreneurship, 2023
The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj   +1 more source

Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior

Frontiers in Environmental Science, 2022
Based on the theory of planned behavior, this paper presents a study on the core components of attitude, subjective norm, perceived behavior control, and introduces a moral emotional variable, namely environmental indebtedness, as the emotional factors ...
Yuhuan Xu, Jianguo Du, Muhammad Aamir Shafique Khan, Muhammad Aamir Shafique Khan, Shuai Jin, Mohsin Altaf, Farooq Anwar, Imran Sharif   +7 more
doaj   +1 more source

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

Jurnal Aplikasi Manajemen, 2023
Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika, Nadia Nadia, Mohamad Najmudin, Ale Bemby Hasibuan   +3 more
doaj   +1 more source

THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM [PDF]

Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2023
This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a
Mai Ngoc Khuong, Do Hanh Nhan, Nguyen Thi Minh Phuong   +2 more
doaj   +1 more source