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The Impact of Positive Emotional Appeals on the Green Purchase Behavior [PDF]
Frontiers in Psychology, 2022 The practice of green consumption has become a common initiative of the international community. Existing studies have shown that emotional factors have an important impact on consumer behavior, but few scholars in the field of green consumption behavior
Jianming Wang +5 more
doaj +4 more sources
The Impact of Environmental Commitment on Green Purchase Behavior in China. [PDF]
Int J Environ Res Public Health, 2022 There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied.
Sun X, Tian Z, Wang J, Su W.
europepmc +3 more sources
Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior. [PDF]
Int J Environ Res Public Health, 2022 In the era of digital economy and mobile internet, many platforms or brands have built various online or offline green communities to guide customers or fans to engage in green interactions. Obviously, community green interaction can enhance brand emotional value and enhance customer stickiness, but whether community green interaction can further have ...
Wang J, Yang X, Xi Y, He Z.
europepmc +3 more sources
The influence of ecological concern on green purchase behavior [PDF]
Management şi Marketing, 2021 The present paper seeks to address a gap in the literature regarding green marketing and examines the relationship between ecological concern, inward and outward environmental attitudes, purchasing behavior and environmental behavior as antecedents of ...
Fontes Eva +2 more
doaj +2 more sources
How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior [PDF]
HeliyonThe Chinese economy has undergone high-speed, high-quality growth, and the concept of low-carbon technology has gained popular support. Businesses and consumers must jointly endeavor to achieve low-carbon economic development.
Fagang Hu +5 more
doaj +2 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
Management Science Letters, 2021 This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel
International Journal of Indonesian Business Review, 2023 This research is aims to confirmation of the influence of TPB (Theory Planned Behavior), willingness to pay and environmental consciousness on green purchase behavior by green purchase intention on green apparel. Respondents are received 343 that contains Y and Z generations from Batam by filled quetionnaires online.
Irine Lim, Lady Lady
openaire +1 more source
Humanities and Social Sciences, 2023 Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption.
Lucyna WITEK +3 more
doaj +1 more source
Green Purchase: A Systematic Review and Future Research Agenda
Indonesian Journal of Business and Entrepreneurship, 2022 The purpose of this paper is to provide a holistic understanding of the contexts and theories applied in green purchase behavior studies. This research used PRISMA's systematic review method to analyze 76 empirical articles on green purchase intention ...
Setyo Ferry Wibowo +3 more
doaj +1 more source
Heliyon, 2023 This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior.
Cong Doanh Duong +2 more
doaj +1 more source