The Motivational Factors of green Marketing Affecting Green Consumption Behavior: The Mediating role of Green Purchase Intention. Considering the Consumers’ Ageing Groups [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-TiğāriyyaẗThe research focused on the motivational factors of marketing green products that can encourage green purchase intension and therefore green Consumption behavior.
د.وجدان محمود حجاج +1 more
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Developing a Model for Implementing Consumer Green Purchase Behavior Using Grounded Theory [PDF]
Āmūzish-i Muḥīṭ-i Zīst va Tusi̒ah-i Pāydār, 2022 The state of the world's environment reveals the fact that in recent decades, due to human activities and increasing consumerism, Earth has suffered irreparable damage and the world is witnessing unprecedented growth in environmental degradation, just as
Seyedeh Fatemeh Alavi Foumani +2 more
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Study on consumers' motivation to buy green food based on meta-analysis
Frontiers in Sustainable Food SystemsIntroductionThere exists a noticeable gap between consumers' willingness to purchase green food and their actual purchase behavior. However, the awareness of green development is a crucial factor influencing this purchase behavior and acts as an internal
Ling Cheng +7 more
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Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?
Southeast Asian Business Review, 2023 This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support ...
Imroatul Afifah, Rini Kuswati
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Sketsa BisnisIn industrial cities like Batam, awareness regarding the necessity of such environmentally friendly goods is starting to increase. However, level of actual green purchase behavior among consumers is still relatively low and often does not match the level
Fendy Cuandra +2 more
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Determinants of green purchase intention in Nigeria: The mediating role of green perceived value [PDF]
, 2015 The purpose of this paper is to examine the factors which may influence green behaviour in Nigeria.The study explores the influence of green price sensitivity, perceived behavioural control, green trust, government regulations, perceived green knowledge ...
Karatu, Victoria Masi Haruna +1 more
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Drivers of Green Apparel Purchase in Indonesia: Willingness to Pay as a Moderator
Binus Business ReviewIn response to increasing environmental concerns and consumer demand, many apparel industries have adopted sustainable practices to reduce the environmental impact of textile waste and production processes.
Abdullah Dawamuz Zikri +1 more
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Assessing the role of self efficacy and social tendencies in green purchase intention and behaviour [PDF]
Āmūzish-i Muḥīṭ-i Zīst va Tusi̒ah-i Pāydār, 2019 The present study was carried out aimed to investigate the role of self efficacy and social tendencies in green purchase intention and behavior. This study is considered as an applied research in terms of purpose and descriptive-survey research in terms ...
مجید احمدی +2 more
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Impact of green trust and green perceived quality on green purchase intentions: a moderation study
, 2021 The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention. Environmental awareness plays the role of a moderator here.
Saleem, Muhammad Abid +5 more
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Frontiers in Psychology, 2021 Green housing is a new type of building that advocates energy saving and environmental protection. How to stimulate buyers to buy green housing under the background of high cost is the key problem to guide green consumption.
Qun Feng +4 more
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