Results 21 to 30 of about 15,920 (261)

Young Consumer Green Purchase Behavior

International Journal of Marketing Research Innovation, 2020
Environmental pollution is increasing day by day which is causing serious threats to our planet. Global warming, increase in temperature, melting of glaciers are some of issues which the world is facing now.  Due to ease of information sharing and technology business across the globe has become quite easier and businesses are operating in whole world ...
Sohaib zafar, Atif Aziz, Muhammad Hainf
openaire   +2 more sources

PERAN ANTECEDENT GREEN PURCHASE INTENTION TERHADAP GREEN PURCHASE BEHAVIOR [PDF]

Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi, 2018
Secara garis besar penelitian ini bertujuan melihat hubungan kausalitasPerceived Consumer Effectiveness(PCE) dan Green University Advertising (GUA) serta Green Purchase Intention (GPI) terhadapGreen purchase Behavior(GPB). Penelitian ini melakukan eksplorasi penelitian berbasis partial least square (PLS). Satuan unit analisis adalah seluruh Warga UNNES
openaire   +1 more source

The Motivational Factors of green Marketing Affecting Green Consumption Behavior: The Mediating role of Green Purchase Intention. Considering the Consumers’ Ageing Groups [PDF]

Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
The research focused on the motivational factors of marketing green products that can encourage green purchase intension and therefore green Consumption behavior.
د.وجدان محمود حجاج, د. أمانى عاطف البحيرى   +1 more
doaj   +1 more source

Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

Management Science Letters, 2013
This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province ...
Hosein Vazifehdoust, Mohammad Taleghani, Fariba Esmaeilpour, Kianoush Nazari, Mahdie Khadang   +4 more
openaire   +2 more sources

Developing a Model for Implementing Consumer Green Purchase Behavior Using Grounded Theory [PDF]

Āmūzish-i Muḥīṭ-i Zīst va Tusi̒ah-i Pāydār, 2022
The state of the world's environment reveals the fact that in recent decades, due to human activities and increasing consumerism, Earth has suffered irreparable damage and the world is witnessing unprecedented growth in environmental degradation, just as
Seyedeh Fatemeh Alavi Foumani, Ali Gholipour Soleimani, Hamidreza Rezaee Kelidbari   +2 more
doaj   +1 more source

Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator.

Marketing and Management of Innovations, 2020
Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process.
Hussain, S.A., Haq, M.A.U., Soomro, Y.A.
openaire   +2 more sources

Study on consumers' motivation to buy green food based on meta-analysis

Frontiers in Sustainable Food Systems
IntroductionThere exists a noticeable gap between consumers' willingness to purchase green food and their actual purchase behavior. However, the awareness of green development is a crucial factor influencing this purchase behavior and acts as an internal
Ling Cheng, Ling Cheng, Haiyang Cui, Zhiyong Zhang, Zhiyong Zhang, Mingwei Yang, Yingling Zhou, Yingling Zhou   +7 more
doaj   +1 more source

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Southeast Asian Business Review, 2023
This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support ...
Imroatul Afifah, Rini Kuswati
doaj   +1 more source

Understanding Green Purchasing Behavior toward Green Consumer Products: A Study of Consumers in Batam, Indonesia

Sketsa Bisnis
In industrial cities like Batam, awareness regarding the necessity of such environmentally friendly goods is starting to increase. However, level of actual green purchase behavior among consumers is still relatively low and often does not match the level
Fendy Cuandra, Citra Arka Putri, Andina Fasha   +2 more
doaj   +1 more source

Drivers of Green Apparel Purchase in Indonesia: Willingness to Pay as a Moderator

Binus Business Review
In response to increasing environmental concerns and consumer demand, many apparel industries have adopted sustainable practices to reduce the environmental impact of textile waste and production processes.
Abdullah Dawamuz Zikri, Sri Rahayu Hijrah Hati   +1 more
doaj   +3 more sources