Results 11 to 20 of about 15,920 (261)
Aptisi Transactions on Technopreneurship, 2023 The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj +1 more source
Frontiers in Environmental Science, 2022 Based on the theory of planned behavior, this paper presents a study on the core components of attitude, subjective norm, perceived behavior control, and introduces a moral emotional variable, namely environmental indebtedness, as the emotional factors ...
Yuhuan Xu +7 more
doaj +1 more source
Consumer Behavior and Green Purchases
, 2023 The intersection of consumer behavior and green purchases has emerged as a critical focal point in contemporary society. As the global community grapples with pressing environmental challenges, consumers are increasingly inclined to align their purchasing decisions with sustainability and environmental responsibility.
Kaledio Potter +2 more
openaire +1 more source
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Jurnal Aplikasi Manajemen, 2023 Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
doaj +1 more source
THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM [PDF]
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2023 This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a
Mai Ngoc Khuong +2 more
doaj +1 more source
Revista de Ciencias Sociales, 2023 Frugality has often been associated with resource-saving behavior that contributes to sustainable consumption. The study presented here aims to investigate consumer frugality and its relationship with brand attitude, purchase intention and purchase ...
María Fernanda Villavicencio +1 more
doaj +1 more source
INFERRING CRITICAL FACTORS PREDICTING CONSUMERS’ SUSTAINABLE GREEN PURCHASE BEHAVIOR FROM THE PERSPECTIVE OF DEVELOPING NATION [PDF]
Trames, 2022 The purpose of this study was to explore factors affecting consumersâ green purchase behavior in the context of a developing nation, India. We proposed an integrated model based on the theory of planned behavior (TPB) and Social cognitive theory ...
Bireswar Dutta +2 more
doaj +1 more source
Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market [PDF]
Sustainability, 2020 Environmental degradation is a serious problem in modern civilization as it causes changes in consumer behavior towards ecologically responsible purchasing. In order to understand the green product purchasing decision process, an extensive literature review on green purchasing behavior was conducted. The current study is an exploratory research and the
Lucyna Witek, Wiesława Kuźniar
openaire +1 more source
Consumer behavior and tourists’ green purchase intention of Gen Z consumers: Moderating role of environmental knowledge [PDF]
Innovative Marketing, 2023 The study aims to analyze how factors such as environmental attitude, subjective norms, perceived behavioral control, and environmental knowledge impact the willingness of Generation Z tourists in Indonesia to make green or environmentally friendly ...
Surahman +4 more
doaj +1 more source
Consumers’ (Not So) Green Purchase Behavior
Journal of Marketing Development and Competitiveness, 2020 The large body of research investigating the discrepancy between consumers’ progressive environmental attitudes in polls, and their actual purchase behavior, has provided inconsistent results. This paper complements existing research using an ‘interception’ of consumers at the shopping aisle, thus using more objective behavioral data.
Jonas Lehmann, Yossi Sheffi
openaire +2 more sources