Results 11 to 20 of about 67,313 (262)
This study, based on the AISAS model, explores the impact of the interaction effect between visual and auditory signals on consumer purchase behavior.
Hui Li, Younghwan Pan
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At a time when the people's increasing demand for organic vegetables can be an opportunity for PT Rumah Roti Indonesia to expand its market beyond the scope of PT Rumah Roti Indonesia. Organic certification is one way to expand the market.
Imanuella Indah Nugroho +2 more
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Gender differences in dessert satisfaction and purchase behaviors among university students in Gwangju: a preliminary study [PDF]
Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was conducted from May to June 2022.
Hyun-Jeong Na +2 more
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Social Bridges in Urban Purchase Behavior [PDF]
The understanding and modeling of human purchase behavior in city environment can have important implications in the study of urban economy and in the design and organization of cities. In this article, we study human purchase behavior at the community level and argue that people who live in different communities but work at close-by locations could ...
Xiaowen Dong 0001 +5 more
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On the Vote-Purchasing Behavior of Incumbent Governments [PDF]
In this paper we investigate whether there are any tactical motives behind the distribution of grants from central to lower-level governments. We use a temporary grant program that is uniquely suitable for testing theories of vote-purchasing behavior of incumbent governments. The temporary grant program differs from traditional intergovernmental grants
Dahlberg, Matz, Johansson, Eva
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A Comprehensive Customer Brand Engagement Model Including Purchase History Data:
In recent years, customer brand engagement has received increasing attention in both practice and academic research. The purpose of this study is to measure customer brand engagement as a subset of cognitive, affective, and behavioral factors, and to ...
Hiroyuki Takahashi
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The aim of this study was to examine the relationship between the country of origin image of a product and consumers' purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship.
José Moleiro Martins +4 more
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The importance of agricultural products' regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research.
Qiyun Liu, Xinyuan Wang
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Research on the Impact of E-commerce Live Broadcast on Consumer Purchase Behavior under Perceived Value [PDF]
With the advent of the Internet era, the new mode of live delivery of e-commerce has gradually entered the view of the audience. Live shopping through its strong interactivity, accurate transmission, content diversification, Quickly become the hottest ...
Hou Jiale, Chen Jingdong
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Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand.
Kexiao Xie +6 more
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