Results 11 to 20 of about 67,313 (262)

Impact of Interaction Effects between Visual and Auditory Signs on Consumer Purchasing Behavior Based on the AISAS Model

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2023
This study, based on the AISAS model, explores the impact of the interaction effect between visual and auditory signals on consumer purchase behavior.
Hui Li, Younghwan Pan
doaj   +1 more source

The Effect of SNI 6729 : 2016 on Organic Vegetables Purchase Intention and Purchase Behavior (Case Study : PT Rumah Roti Indonesia)

open access: yesJurnal Teknik Industri, 2022
At a time when the people's increasing demand for organic vegetables can be an opportunity for PT Rumah Roti Indonesia to expand its market beyond the scope of PT Rumah Roti Indonesia. Organic certification is one way to expand the market.
Imanuella Indah Nugroho   +2 more
doaj   +1 more source

Gender differences in dessert satisfaction and purchase behaviors among university students in Gwangju: a preliminary study [PDF]

open access: yesKorean Journal of Community Nutrition, 2023
Objectives: This study aimed to examine the effect of eating habits and dietary attitudes on dessert consumption among university students in Gwangju Province, South Korea. Methods: A survey was conducted from May to June 2022.
Hyun-Jeong Na   +2 more
doaj   +1 more source

Social Bridges in Urban Purchase Behavior [PDF]

open access: yesACM Transactions on Intelligent Systems and Technology, 2017
The understanding and modeling of human purchase behavior in city environment can have important implications in the study of urban economy and in the design and organization of cities. In this article, we study human purchase behavior at the community level and argue that people who live in different communities but work at close-by locations could ...
Xiaowen Dong 0001   +5 more
openaire   +5 more sources

On the Vote-Purchasing Behavior of Incumbent Governments [PDF]

open access: yesAmerican Political Science Review, 2002
In this paper we investigate whether there are any tactical motives behind the distribution of grants from central to lower-level governments. We use a temporary grant program that is uniquely suitable for testing theories of vote-purchasing behavior of incumbent governments. The temporary grant program differs from traditional intergovernmental grants
Dahlberg, Matz, Johansson, Eva
openaire   +5 more sources

A Comprehensive Customer Brand Engagement Model Including Purchase History Data:

open access: yesMaketingu rebyu, 2022
In recent years, customer brand engagement has received increasing attention in both practice and academic research. The purpose of this study is to measure customer brand engagement as a subset of cognitive, affective, and behavioral factors, and to ...
Hiroyuki Takahashi
doaj   +1 more source

Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

open access: yesPLoS ONE, 2023
The aim of this study was to examine the relationship between the country of origin image of a product and consumers' purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship.
José Moleiro Martins   +4 more
doaj   +1 more source

The impact of brand trust on consumers' behavior toward agricultural products' regional public brand.

open access: yesPLoS ONE, 2023
The importance of agricultural products' regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research.
Qiyun Liu, Xinyuan Wang
doaj   +1 more source

Research on the Impact of E-commerce Live Broadcast on Consumer Purchase Behavior under Perceived Value [PDF]

open access: yesE3S Web of Conferences, 2023
With the advent of the Internet era, the new mode of live delivery of e-commerce has gradually entered the view of the audience. Live shopping through its strong interactivity, accurate transmission, content diversification, Quickly become the hottest ...
Hou Jiale, Chen Jingdong
doaj   +1 more source

Analysis of Influencing Factors on the Willingness and Behavioral Consistency of Chinese Consumers to Purchase Tea via E-Commerce Platforms

open access: yesAgriculture, 2023
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand.
Kexiao Xie   +6 more
doaj   +1 more source

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