Results 21 to 30 of about 67,313 (262)
HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA
Jurnal Ilmu Keluarga dan Konsumen, 2015 In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive
Stevanus Bayu Satriawan +2 more
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Multi-Purchase Behavior: Modeling and Optimization [PDF]
SSRN Electronic Journal, 2020 We study the problem of modeling purchase of multiple items and utilizing it to display optimized recommendations, which is a central problem for online e-commerce platforms. Rich personalized modeling of users and fast computation of optimal products to display given these models can lead to significantly higher revenues and simultaneously enhance the
Theja Tulabandhula +2 more
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The purchase behavior of the consumer
AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES, 2017 The paper describes the types of purchase behavior of consumers and the stages of decision made by the purchasing of the consumer, the approach in which the personal factors can affect the decision made by the purchasing of the consumer, the psychological factors which can affect the decision made by the purchasing of the consumer, the examination of ...
Urziceanu, Ramona Mihaela +1 more
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A Study on Effect of Motivation on Purchase Behavior in Iran’s Internet Marketing (Netbarg Company)
Environment Conservation Journal, 2015 Customers’ behavior during purchase from internet likewise traditional purchase behavior model derives from a series of cultural, social, personal and/or psychological factors.
Behnam Bahrami, Amir Ehsan Zahedi
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Cogent Business & Management, 2022 This research aims at examining determinants of battery electric vehicle (BEV) purchase in Vietnam market from both self-interested and pro-environmental perspectives.
Trong Truong Hoang +2 more
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Frontiers in Environmental Science, 2022 Based on the theory of planned behavior, this paper presents a study on the core components of attitude, subjective norm, perceived behavior control, and introduces a moral emotional variable, namely environmental indebtedness, as the emotional factors ...
Yuhuan Xu +7 more
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Revista de Ciencias Sociales, 2023 Frugality has often been associated with resource-saving behavior that contributes to sustainable consumption. The study presented here aims to investigate consumer frugality and its relationship with brand attitude, purchase intention and purchase ...
María Fernanda Villavicencio +1 more
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GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Jurnal Aplikasi Manajemen, 2023 Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control ...
Andika Andika +3 more
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The Stochastic Modeling of Purchase Intentions and Behavior [PDF]
Management Science, 1998 A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the ...
Martin R. Young +2 more
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Value perception impact and countermeasures analysis of new energy vehicle purchase behavior based on consumer level user review big data mining [PDF]
MATEC Web of Conferences, 2021 The development of new energy vehicles is inseparable from the drive of consumers. Therefore, to explore the influencing factors of purchase behavior from the consumer's personal level is helpful for businesses to adopt corresponding sales strategies and
Lv Yihang, Liu Qin
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