Results 1 to 10 of about 20,393 (114)
The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?-The Moderating Effect of AI Enablement. [PDF]
Behav Sci (Basel)With the booming of cross-border live streaming e-commerce, this study examined the influence mechanism of cross-border live streaming interactions on consumers’ impulsive purchase intention based on the timulus–organism–response (SOR) model.
Xiang Y, Liu M, Chen J, Chen Z.
europepmc +2 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon influencer marketing theory, this study examines the mechanisms through which influencers (live streamers) promote consumers’ purchase intention in the context of live ...
Nan Chen, Yunpeng Yang
doaj +3 more sources
Sustainable FuturesThe Metaverse is a pervasive expression of technological culture with global implications. Entrepreneurs, investors, intellectuals, and business leaders have all made an effort to establish a presence in the metaverse by promoting its e-commerce, virtual
Wasim Ahmad +5 more
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From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior-A 4Es Perspective. [PDF]
Behav Sci (Basel)This study examines how the 4Es framework—Experience, Exchange, Everyplace, and Evangelism—influences online cosmetics purchase behavior in Thailand, addressing the growing importance of digital consumer engagement in emerging markets.
Jangjarat K, Limna P, Shaengchart Y.
europepmc +2 more sources
Bridging Offline Experience and Digital Commerce: How Tourism-Derived Information Reduces Uncertainty and Shapes Purchase Intention in Cross-Border E-Commerce. [PDF]
Behav Sci (Basel)Cross-border e-commerce (CBEC) has emerged as a critical mode of international trade; however, product uncertainty and transaction risk remain persistent barriers to purchase decisions.
Jang S, Cai L, Park S, Liu Z.
europepmc +2 more sources
Frontiers in Psychology, 2022 Against the backdrop of China's current dual-circulation paradigm, consumers have experienced the transition of their demands for products from price-driven needs to brand-driven needs.
Yi Zong, Menghui He
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Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior [PDF]
E3S Web of Conferences, 2021 Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has
Sun Xi
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Systems, 2023 This study proposes a random forest model to address the limited explanation of consumer purchase behavior in search advertising, considering the influence of anchoring effects on rational consumer behavior. The model comprises two components: prediction
Yanjun Chen +3 more
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Frontiers in Psychology, 2022 Consumers have subjective psychological expectations of the quality and brand of products before purchasing. There is a certain tolerance for products that do not meet expectations.
Jinsong Chen, Yumin Wu, Xue Jiang
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Effects of Online Services Level on Purchase Intentions of Consumers Before Making Online Transactions [PDF]
International Journal of Management, Accounting and Economics, 2021 The aim of this research is to examine the effects of online service level where have not been made by adopting the formative approach. Two main online dimensions i.e.
Umair Tufail, Sohail Anwar
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