Results 21 to 30 of about 5,266,289 (281)
Jurnal Kepariwisataan, 2017 Restaurant and cafe industry competition is getting tougher. Implementation of the strategy is not right, causing not guaranteed of loyal consumers. When loyalty is difficult to form, at least marketers should pay attention to post purchase consumer ...
Ridwan Iskandar, Wishnu Wardhana
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How Social Ties Influence Customers’ Involvement and Online Purchase Intentions
Journal of Theoretical and Applied Electronic Commerce Research, 2020 A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the ...
Liang Ma +3 more
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Investigating the formation of the urge to online impulse buying based on flow experience and Elaboration Likelihood Model [PDF]
کاوشهای مدیریت بازرگانیIntroductionIn the marketing literature, considerable efforts have been made to identify factors influencing impulse buying such as consumer characteristics, store characteristics, situational stimuli, and product characteristics.
Morteaza Sharghi +2 more
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Designing a model for retail therapy [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionTherapy means the treatment of mental or physical illness without drugs or surgery and is a cognitive stimulation to change behavior.
Asma Mohammadi +3 more
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Determinants of Online Trust and Their Impact on Online Purchase Intention in Yogyakarta [PDF]
International Journal of Industrial Engineering and Production Research, 2022 Technological developments are very rapidly making changes in consumer behaviour where there is a transition from offline transactions to online in Yogyakarta.
Budi Suprapto +2 more
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The effect of corporate image by consumer ethnocentrism on purchase intention [PDF]
کاوشهای مدیریت بازرگانیExtended AbstractIntroductionTherapy means the treatment of mental or physical illness without drugs or surgery and is a cognitive stimulation to change behavior.
Javad Nazari, Morteza Rojuee
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The Journal for Transdisciplinary Research in Southern Africa, 2018 The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships.
Asphat Muposhi +2 more
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Behavioral Sciences, 2022 This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis.
Hyehyeon Baek, Kilsun Kim
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Research on the Influence of Web Experience on Consumers’ Purchasing Intention
Journal of Business Administration Research, 2017 The conversion rate is the core of e-commerce sites, and web experience is one of the most important factors of web conversion. A good web experience can bring consumers with trust and confidence, so that improve the income and profitability of the e-commerce business. This paper reviews the theory of web experience, the consumers’ purchasing intention
Yuanyuan Pan +3 more
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The power of live engagement : How brand experiences and e-WOM drive Somethinc’s Tiktok sales
Journal of Management Small and Medium Enterprises (SME's)This study examines the influence of brand experience and electronic word of mouth (eWOM) on purchase intention in the context of TikTok live streaming conducted by Somethinc. As live-streaming commerce continues to transform consumer engagement in the
Safina Nashwa Haliza, Rita Komaladewi
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