Economic empowerment of free trade zone identity labels: the impact of multi-dimensional identity labels on consumer purchase intention for organic food [PDF]
Frontiers in NutritionExtensive prior research has confirmed that label information on food packaging is a crucial factor in stimulating consumer purchase intention, such as labels indicating sugar content, fat content, and purine content. However, few studies have focused on
Yan Zhang, Yan Zhang
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The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?—The Moderating Effect of AI Enablement [PDF]
Behavioral SciencesWith the booming of cross-border live streaming e-commerce, this study examined the influence mechanism of cross-border live streaming interactions on consumers’ impulsive purchase intention based on the timulus–organism–response (SOR) model.
Yangxue Xiang +3 more
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The Impact of Virtual Streamer Anthropomorphism on Consumer Purchase Intention: Cognitive Trust as a Mediator [PDF]
Behavioral SciencesAs an important tool for brand promotion and marketing, the status of virtual streamers is gradually improving, especially in the Chinese market with a huge Internet user base.
Chunyu Li, Fei Huang
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The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers) [PDF]
Journal of Economics Education and Entrepreneurship, 2022 The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products.
Wiwin Riski Windarsari +2 more
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Habitat, 2023 The rapid and widespread growth of the organic food market is considered to become one of the largest growing markets in the food industry. The main objective of this research is to investigate and evaluate the effect of multidimensional consumer ...
Ach Ainur Rohman +2 more
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Jurnal Manajemen & Agribisnis, 2022 Jamu is a traditional Indonesian medicinal beverage that has been a heritage product for generations. This research focuses on testing latent constructs used in empirical models to measure the intention of consumers to purchase Javanese Traditional ...
Gunarso Wiwoho, Sulis Riptiono
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Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention
Foods, 2022 People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials,
Shichang Liang +5 more
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THE RELATIONSHIP BETWEEN CONSUMER DOUBT AND VALUE FOR MONEY ON PURCHASE INTENTION
Review of Management and Entrepreneurship, 2020 This research is done to find out the relationship between consumer doubt and value for money on purchase intention. This research uses quantitative method by collecting data through questionnaires of 30 respondents, sample is done by purposive random ...
Janice Ardelia Hareka, Alexander Wahyudi
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Factors influencing purchase intention towards consumer-to-consumer e-commerce
Intangible Capital, 2017 Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia.
Muhammad Dachyar, Liska Banjarnahor
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THE EFFECTS OF HALAL CERTIFICATION AND PRODUCT FEATURES ON CONSUMER BEHAVIOR
International Journal of Management Studies, 2022 With the rise in the population of Muslims globally, the issue of halal products is becoming increasingly important. The fact that consumers prefer halal products and demand more of these products has attracted companies’ attention as well.
Dursun Yener
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