Results 31 to 40 of about 1,740,070 (291)

Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia [PDF]

, 2023
This research aims to determine how social media marketing affects consumer purchase intent in Australia\u27s retail industry. The study\u27s main goal is to see if social media marketing impacts customer purchase intent and brand equity as a moderator ...
Hussain, Syed Ibrar, Chimhundu, Ranga
core   +1 more source

Consumer´s purchase intention for a green home

, 2021
This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated. The statistical methods for analysis that were used are descriptive analysis, one-way ANOVA, and linear regression.
Rafiq Ali, Nasima, Abdille, Samira Mohamed Yusuf   +1 more
openaire   +2 more sources

Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce.

PLoS ONE
Live streaming e-commerce (LSE) has gained tremendous popularity as an innovative social commerce platform that integrates real-time interactions among customers, streamers, and operators to promote product sales.
Xiaoli Liu, Lei Zhang
doaj   +1 more source

Consumers' Purchase Intentions and their Behavior

Foundations and Trends® in Marketing, 2014
Purchase intentions are frequently measured and used by marketing managers as an input for decisions about new and existing products and services. Purchase intentions are correlated and predict future sales, but do so imperfectly. I review and summarize research on the relationship between purchase intentions and sales that has been conducted over the ...
openaire   +1 more source

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC, Fragkos, K.C., Fragkos, KC, Valvi, Aikaterini C.   +3 more
core   +1 more source

Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort

Journal of Theoretical and Applied Electronic Commerce Research
As virtual influencers gain popularity, understanding the factors driving consumer responses is essential. However, limited research explores how perceived value (informativeness, entertainment, novelty, and incentives) and consumer engagement influence ...
Ningyan Cao, Normalisa Md Isa, Selvan Perumal, Chuanmei Chen   +3 more
doaj   +1 more source

Partial depletion of plasminogen activator inhibitor‐1 decreases subcutaneous fat cell hypertrophy and liver cholesterol in high‐fat‐fed female mice

FEBS Letters, EarlyView.
Obesity raises blood levels of PAI‐1, a protein linked to metabolic dysfunction‐associated steatotic liver disease in people with obesity. In female mice fed a high‐fat diet, partially lowering PAI‐1 led to smaller subcutaneous fat cells and lower liver cholesterol, without changing body weight or insulin sensitivity.
Claudia E. Ramirez Bustamante, Robert Sharp, Pradip K. Saha, Elizabeth S. Anaya, Elizabeth L. Lieu, Evelyn L. de Groot, Pooja Patel, Mi Jeong Heo, Aaron R. Cox, Kang Ho Kim, Sean M. Hartig   +10 more
wiley   +1 more source

The Influence of User-Generated Content Information Credibility and Information Adoption on Consumer Purchase Intention [PDF]

, 2023
Influencer marketing is considered one of the most significant developments in the marketing industry. Influencers use short-form content production methods such as blogging and video blogging as a way for their followers to gain insights into their ...
Kartinah, Ayupp, Nurashikin, Nazer Mohamed, Norizan, Jaafar   +2 more
core   +1 more source

Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust

Organizations and Markets in Emerging Economies
The COVID-19 pandemic has heightened public awareness regarding the importance of health insurance. Several factors influencing the choice of an insurance brand include the plan value, agent characteristics, referrals, and consumer trust.
Agatha Jane Kristabel, Serli Wijaya, Ferry Jaolis   +2 more
doaj   +3 more sources

Regulation of the lncRNA NEAT1 by p53‐ΔNp63 crosstalk modulates the DNA damage response and therapeutic efficacy in HNSCC

Molecular Oncology, EarlyView.
In head and neck squamous cell carcinoma (HNSCC) p53 and p63 exert opposite roles on the transcription regulation of the lncRNA NEAT1. Under basal conditions, p53 levels are low and p63 represses NEAT1 expression. Upon genotoxic stress, p53 is rapidly induced, displacing p63 from the NEAT1 promoter leading to NEAT1 transcriptional activation and ...
Sara De Domenico, Veronica La Banca, Silvia D'Amico, Stefano Scalera, Sara Nicolai, Angelo Peschiaroli   +5 more
wiley   +1 more source