Results 21 to 30 of about 1,740,070 (291)
Cogent Business & Management, 2021 This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the ...
Jin Kyun Lee
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon influencer marketing theory, this study examines the mechanisms through which influencers (live streamers) promote consumers’ purchase intention in the context of live ...
Nan Chen, Yunpeng Yang
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Geographical indications and consumer decision making: new insights into the Baijiu market [PDF]
Zhongguo niangzaoA theoretical model was constructed in the study. Data were collected using a questionnaire survey method, and the mechanisms and inter- relationships of various geographical indication factors on consumer purchase intention were analyzed.
WANG Kai, WANG Yufang, TONG Jun
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study reveals seven key findings related to factors that influence consumer purchase intention on e-commerce platforms such as Shopee. Influencers have a significant influence on purchase intention, while product quality does not have a direct ...
Muhammad Sholahudin +2 more
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Iqtishadia, 2019 In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory.
Sulis Riptiono
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The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention
Almana: Jurnal Manajemen dan Bisnis, 2020 This research was motivated by problems related to Social Commerce Construct of e-commerce JD.ID in Indonesia. The negative comments (complaint) and low ratings on the rating and review feature on e-commerce JD.ID leads to a decrease in consumer trust ...
Vora Intan Cahayani, Ai Lili Yuliati
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Generating Consumer Resonance for Purchase Intention on Social Network Sites
, 2016 Consumer resonance is powerful in affecting a user's image of products and, as this resonance expands with iterative enforcement, the user's buying intention can be strongly altered. In order to develop consumer resonance, product messages articulated on
Shang, Shari S. C.; Wu, Ya-Ling; Sie, Yi-Jhen
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Cogent Business & Management, 2022 The aim of the study is to examine the influence of altruistic values, egoistic values, and perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect of subjective norms and ecological consciousness using the stimulus ...
Dikdik Harjadi, Ardi Gunardi
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The Impact of Sustainability on the Consumer’s Purchase Intention
The Business and Management Review, 2023 Sustainability means intersecting our own needs without negotiating the ability of future generations to meet their own needs. In addition to natural resources, we also want social and economic resources. Sustainability is not just green politics. Sustainability is the progression of living within the limits of existing, natural, physical, and social ...
Alaa Ahmed Sakr +5 more
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Exploring purchase intention in metaverse retailing: Insights from an automotive platform [PDF]
As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize online retailing. This study employed a well-established metaverse automotive retailing platform in China to explore the paths influencing consumers' purchase ...
Behl, Abhishek +16 more
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