Results 11 to 20 of about 1,740,070 (291)
Consumers pnline: Intentions, orientations and segmentation [PDF]
, 2007 Purpose – This paper examines the purchase intentions of online retail consumers, segmented by their purchase orientation. Design/methodology/approach – An e-mail/web survey was addressed to a consumer panel concerning their online shopping ...
Jayawardhena, C, Dennis, C, Wright, LT
core +7 more sources
Food safety risk: consumer food purchase models [PDF]
, 2002 Recent high profile food safety incidents in the United Kingdom have shaken consumer confidence in food products. Consumer perception of risk is seen to be very relevant to food safety issues. The impact of this perceived risk on purchase behaviour is
Yeung, Ruth Mo Wah
core +7 more sources
Understanding the factors that attract travellers to buy tickets online in Saudi Arabia [PDF]
, 2012 Despite widespread discussions of online consumer behaviour and the effect of web quality on online user’s actions, there is still a lack of research in the area of consumer attitude towards the services provided by airline companies due to the specific ...
Dennis, C, Ghoneim, A, Bukhari, S
core +6 more sources
Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention [PDF]
, 2021 Social media advertising and especially text-based online platforms have been studied for decades. Still, the investigation of the most effective mix of key design elements in Instagram ads in relation to consumer purchase intention and brand image is ...
Rizomyliotis, I. +3 more
core +1 more source
Determinant of consumer attitude towards online purchase intention of halal cosmetic: moderating effect of customers experience [PDF]
, 2021 The rise of internet use in Malaysia has led to a shift in consumers’ behaviour towards online purchasing, particularly the increasing trend observed in purchasing Halal cosmetic products.
Mohd Esa, Maryam +5 more
core +2 more sources
Consumers’ purchase intention of rapid COVID-19 tests
Journal of Economics, Finance and Administrative Science, 2023 Purpose This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in Monterrey, Mexico's metropolitan area. Design/methodology/approach The chosen method was probit regression.
Klender Cortez +2 more
openaire +2 more sources
Journal of Secretary and Business Administration, 2019 Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
openaire +2 more sources
"Green Purchase Intentions Of Romanian Consumers " [PDF]
Annales Universitatis Apulensis Series Oeconomica, 2013 This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived Product Quality, Organization‘s Green Image ...
openaire +1 more source
Effect of Influencers on Consumer Purchase Intention
New Perspective: Journal of Business and Economics, 2023 This study examines the effect of influencers on consumer purchase intention in the urban areas of Nepal, specifically the major cities of Kathmandu and Lalitpur. The sample size for this study is 100 respondents, determined using the rule of 1:4. Descriptive statistics, correlation, ANOVA, and multiple regression were used to analyze the data.
Gautam, U. +5 more
openaire +2 more sources
The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions [PDF]
Information Systems Frontiers, 2017 Social media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing ...
Hatice Kizgin +3 more
openaire +4 more sources