Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator [PDF]
Consumer behavior has changed dramatically in recent years. The current research follows and expands theories of planned behavior and social identity to explain the relationships between social media advertising, motivation, price reduction, and consumer
عبدالباسط الخوالدة
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Analisis Pengaruh Situasi, Produk, Individu pada Perilaku Membeli dan Mengkonsumsi Makanan Ringan
The study of consumer behavior is expected to receive more academic attention from scholars. The important aspects in consumer behavior are purchasing and consumption behavior by individuals. Purchasing and consumption behavior is influenced by situation,
Rita Rita, Son Wandrial, Regina Inderadi
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Central Jakarta has increasingly bad levels of air pollution, it is recorded that Jakarta is ranked third with the worst air in the world. Purchasing an electric vehicle is one way to minimize bad air.
Amelindha Vania, Ardiansyah Muhammad
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The purchasing power parity debate [PDF]
Originally propounded by the 16th-century scholars of the University of Salamanca, the concept of purchasing power parity (PPP) was revived in the interwar period in the context of the debate concerning the appropriate level at which to re-establish ...
Mark P. Taylor +3 more
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Factors Influencing Consumer Purchasing Decision Behavior: A Case Study of Starbucks [PDF]
By analyzing the influencing factors of consumer purchasing decision-making behavior, brand enterprises can gain a deeper understanding of consumers' purchasing needs, thereby better formulating and developing marketing strategies.
Zhang Chen
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Structural Equation Modelling Analysis of Purchase Behavior of Halal Products
Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern.
Sarika Zuhri +5 more
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THE EXTENT OF THE EFFECT OF GREEN MARKETING ON CONSUMER PURCHASING BEHAVIOR AFIELD STUDY ON CONSUMPTION GOODS [PDF]
The research aimed to study the impact of green marketing on the purchasing behavior (consumer purchasing awareness - consumer purchasing culture - consumer purchasing trend) of consumers of consumer goods, by application to one of the major marketing ...
Sara Taher +2 more
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This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior ...
Aysen Ercan İştin, Ahmet Özben
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The Role of Factors Influencing Organizational Purchasing Behavior with Emphasis on Ethical Components [PDF]
Background: Identifying the factors affecting buying behavior has always been one of the important priorities of marketers, because in order to create a sustainable competitive advantage, identifying buyers and their behavior and factors affecting their ...
Mohammad Hossein Salehi +2 more
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A prediction method for consumer online purchasing behavior based on big data analysis
With the rapid development of electronic networks, consumer online purchasing behavior data presents massive growth and diverse characteristics. How to accurately predict purchasing behavior based on big data analysis becomes the key to improving the ...
Yuanyuan Wen, Lei Liu
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