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Food involvement and food purchasing behaviour [PDF]
, 2006 This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not involved with food.
Drichoutis, Andreas C. +2 more
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Impact of consumers confidence on buying behaviour [PDF]
E3S Web of Conferences, 2023 This study looks at the connection between consumer confidence and purchasing patterns. An important psychological component that affects consumer decision-making and purchase behaviours is consumer confidence.
Pavithra M., Velmurugan R.
doaj +1 more source
Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace [PDF]
E3S Web of Conferences, 2021 Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 ...
Akhmadi Heri +3 more
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Embodied myopia and purchasing behaviour [PDF]
, 2011 In conventional thinking, the mind controls the body. Our brains decide something and the body follows suit. However, in many ways this turns out not to be the case.
Van den Bergh, Bram +2 more
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Consumer Purchase Behaviour for Green Products [PDF]
International Journal of Economics and Business Administration, 2013 Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers.
Vinod Sharma, J. Sonwalkar, Maohar Kapse
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Purchase of organic vegetables as a form of pro-environmental behaviour: Application of Norm Activation Theory [PDF]
Journal of Central European Agriculture, 2021 The aim of this research was to explore the applicability of norm activation theory in the context of organic vegetables with intention to purchase as a variable of the interest.
Ivica Faletar +2 more
doaj +1 more source
Slogans, brands and purchase behaviour of students [PDF]
Young Consumers, 2020 Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach ...
Rybaczewska, Maria +5 more
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Factors of green purchasing behaviour [PDF]
International Journal of Innovation and Learning, 2016 People in developed societies are increasingly aware of threats modern consumerism might represent to the natural environment. As a result, consumers understand the importance of more responsible attitudes towards environment as well, which is reflected in their purchasing decisions.
Gregor Jagodič +3 more
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Self-determination Theory as Mediator in the Nexus of Gamification and Customer Purchasing Behaviour [PDF]
SHS Web of Conferences, 2021 Gamification in marketing can be understood as the use of game mechanisms to motivate customers and encourage them to behave in a specific way and interact in some activities or communities in order to increase their satisfaction, loyalty and commitment,
Gajanova Lubica, Radišić Mladen
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Consumer Behaviour of Purchasing Biofortified Food Products [PDF]
Sustainability, 2020 In light of increasing attention on biofortified products from the institutional, scientific and industrial worlds, we investigate consumer knowledge, consumer choice, the relationship between consumer choice and lifestyles, willingness to pay, and factors influencing consumer groups regarding biofortified foods.
Timpanaro G. +3 more
openaire +1 more source