Results 11 to 20 of about 279,471 (314)

Slogans, brands and purchase behaviour of students [PDF]

open access: yesYoung Consumers, 2020
Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach ...
Rybaczewska, Maria   +5 more
openaire   +2 more sources

The Impact of Embarrassment on Condom Purchase Behaviour [PDF]

open access: yesCanadian Journal of Public Health, 1998
PIP: A survey on the impact of embarrassment on condom purchase behavior was conducted among 130 individuals. The survey sample (93 males, 37 females) were recruited at the University of British Columbia. The primary independent variable of interest was the embarrassment of the respondents when purchasing condoms.
Dahl, DW, Gorn, GJ, Weinberg, CB
openaire   +3 more sources

Purchasing Behaviour of Polish Consumers in the Internet [PDF]

open access: yesEconomic and Environmental Studies, 2017
In recent years we may observe the growing importance of the Internet in the lives of consumers. As the data from Central Statistical Office (GUS) shows, in 2015 approximately 75.8% of Polish households had access to the Internet. The value of e-commerce is estimated at PLN 27 billion.
Dąbrowska, Anna   +1 more
openaire   +2 more sources

Consumer Purchase Behaviour for Green Products [PDF]

open access: yesInternational Journal of Economics and Business Administration, 2013
Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers.
Vinod Sharma, J. Sonwalkar, Maohar Kapse
openaire   +3 more sources

The behaviour of purchasing smuggled cigarettes in Taiwan [PDF]

open access: yesTobacco Control, 2003
Objective:Since market liberalisation in 1987, the Taiwan Tobacco and Wine Monopoly Bureau (TTWMB) annual statistics indicate that both the demand for imported cigarettes as well as the number of seized smuggled packs have increased with an average revenue loss of NT$4942 million over the past 15 years.
Y-W, Tsai   +3 more
openaire   +2 more sources

Issues relating to purchase and post purchase behaviour

open access: yesJournal of Management and Science, 2012
Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases.
SAKTHIVEL MURUGAN M, SHANTHI R M
openaire   +2 more sources

Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

open access: yesActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017
The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis vis‑ŕ‑vis customer gender.
Petra Šánová   +2 more
doaj   +1 more source

An exploration of guesthouse fresh produce purchasing behaviour and supply chains in Johannesburg

open access: yesJournal of Transport and Supply Chain Management, 2021
Background: Globally, the challenges of confronting poverty and unemployment continue to dominate the development agenda. The South African government has sought to incorporate local economic development (LED) into their economic development framework ...
Hugo van den Berg, Kevin Mearns
doaj   +1 more source

An Exploratory Study into the Factors Impeding Ethical Consumption [PDF]

open access: yes, 2011
Although consumers are increasingly engaged with ethical factors when forming opinions about products and making purchase decisions, recent studies have highlighted significant differences between consumers’ intentions to consume ethically, and their ...
A. Chatzidakis   +64 more
core   +2 more sources

Investors’ Purchasing Behaviour via a Behavioural Finance Approach

open access: yesInternational Journal of Business and Management, 2011
According to the Efficient Markets Hypothesis, investors have complete knowledge regarding the financial markets. As a result, they behave rationally. However, investors are affected by internal and external factors when making decisions. Therefore, the objective of the study examines investors’ profiles and to distinguish different demographic groups ...
Fırat, Duygu, Fettahoğlu, Sibel
openaire   +3 more sources

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