Results 11 to 20 of about 279,471 (314)
Slogans, brands and purchase behaviour of students [PDF]
Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach ...
Rybaczewska, Maria +5 more
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The Impact of Embarrassment on Condom Purchase Behaviour [PDF]
PIP: A survey on the impact of embarrassment on condom purchase behavior was conducted among 130 individuals. The survey sample (93 males, 37 females) were recruited at the University of British Columbia. The primary independent variable of interest was the embarrassment of the respondents when purchasing condoms.
Dahl, DW, Gorn, GJ, Weinberg, CB
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Purchasing Behaviour of Polish Consumers in the Internet [PDF]
In recent years we may observe the growing importance of the Internet in the lives of consumers. As the data from Central Statistical Office (GUS) shows, in 2015 approximately 75.8% of Polish households had access to the Internet. The value of e-commerce is estimated at PLN 27 billion.
Dąbrowska, Anna +1 more
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Consumer Purchase Behaviour for Green Products [PDF]
Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers.
Vinod Sharma, J. Sonwalkar, Maohar Kapse
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The behaviour of purchasing smuggled cigarettes in Taiwan [PDF]
Objective:Since market liberalisation in 1987, the Taiwan Tobacco and Wine Monopoly Bureau (TTWMB) annual statistics indicate that both the demand for imported cigarettes as well as the number of seized smuggled packs have increased with an average revenue loss of NT$4942 million over the past 15 years.
Y-W, Tsai +3 more
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Issues relating to purchase and post purchase behaviour
Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases.
SAKTHIVEL MURUGAN M, SHANTHI R M
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The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis vis‑ŕ‑vis customer gender.
Petra Šánová +2 more
doaj +1 more source
An exploration of guesthouse fresh produce purchasing behaviour and supply chains in Johannesburg
Background: Globally, the challenges of confronting poverty and unemployment continue to dominate the development agenda. The South African government has sought to incorporate local economic development (LED) into their economic development framework ...
Hugo van den Berg, Kevin Mearns
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An Exploratory Study into the Factors Impeding Ethical Consumption [PDF]
Although consumers are increasingly engaged with ethical factors when forming opinions about products and making purchase decisions, recent studies have highlighted significant differences between consumers’ intentions to consume ethically, and their ...
A. Chatzidakis +64 more
core +2 more sources
Investors’ Purchasing Behaviour via a Behavioural Finance Approach
According to the Efficient Markets Hypothesis, investors have complete knowledge regarding the financial markets. As a result, they behave rationally. However, investors are affected by internal and external factors when making decisions. Therefore, the objective of the study examines investors’ profiles and to distinguish different demographic groups ...
Fırat, Duygu, Fettahoğlu, Sibel
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