Can existing mobile apps support healthier food purchasing behaviour? Content analysis of nutrition content, behaviour change theory and user quality integration. [PDF]
Public Health Nutr, 2018 To assess the quality of nutrition content and the integration of user quality components and behaviour change theory relevant to food purchasing behaviour in a sample of existing mobile apps.
Flaherty SJ +3 more
europepmc +3 more sources
The influence of corporate social responsibility on consumer purchasing behaviour [PDF]
, 2022 This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents.
Muhammad Arif, Afida Mastura +1 more
core +1 more source
Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping [PDF]
, 2021 Travel live streaming has become an important tool for tourism marketers to attract and engage potential travellers, especially after the outbreak of Covid-19.
Huang, D +5 more
core +1 more source
The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants [PDF]
Journal of Spatial and Organizational Dynamics, 2020 Over the years, the dynamic advancement of technology has shaped the food and beverage industry in Malaysia. Today, the huge shift in the industry has resulted in consumers seeking readily accessible information. As such, various platforms, mostly social
Jeetesh Kumar +2 more
doaj
A Systematic Literature Review on Vehicle-Purchasing Behaviour [PDF]
, 2021 The shift of consumer buying preferences toward green vehicle can alleviate environmental degradation to a certain extent. Nevertheless, the uptake of green vehicles is still low.
Ramli, Ahmad Razi +3 more
core +1 more source
Jurnal Ilmiah Ilmu-Ilmu Peternakan, 2011 The research aimed was to reveal the effect of marketing response such as product, promotion, milk brand on housewife’s behaviour in purchasing milk flour for children under five years old (balita) in Jambi City.
Afriani H
doaj +3 more sources
The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour [PDF]
المجلة العلمية للاقتصاد والتجارة, 2020 The purpose of this study is to examine the effects of perceived advertising value of Social Networks adverts (SN ads) on Egyptian consumers’ purchasing behaviour.
Madiha Metawie, Rasha H. A. Mostafa
doaj +1 more source
Consumer Internet purchasing behaviour in Chile [PDF]
, 2013 Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers’ Internet purchasing behavior are very limited.
Constanza Bianchi +3 more
core +1 more source
Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 In recent times, green purchasing behaviour has received considerable attention from researchers, consumers and companies. According to specialists, buying products that are sustainable and environmentally friendly is critical to reducing environmental ...
Cristina-Andreea Nicolae +1 more
doaj
Issues relating to purchase and post purchase behaviour
Journal of Management and Science, 2012 Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases.
SAKTHIVEL MURUGAN M, SHANTHI R M
openaire +2 more sources