Impact of consumers confidence on buying behaviour [PDF]
E3S Web of Conferences, 2023 This study looks at the connection between consumer confidence and purchasing patterns. An important psychological component that affects consumer decision-making and purchase behaviours is consumer confidence.
Pavithra M., Velmurugan R.
doaj +1 more source
Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace [PDF]
E3S Web of Conferences, 2021 Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 ...
Akhmadi Heri +3 more
doaj +1 more source
Purchase of organic vegetables as a form of pro-environmental behaviour: Application of Norm Activation Theory [PDF]
Journal of Central European Agriculture, 2021 The aim of this research was to explore the applicability of norm activation theory in the context of organic vegetables with intention to purchase as a variable of the interest.
Ivica Faletar +2 more
doaj +1 more source
Self-determination Theory as Mediator in the Nexus of Gamification and Customer Purchasing Behaviour [PDF]
SHS Web of Conferences, 2021 Gamification in marketing can be understood as the use of game mechanisms to motivate customers and encourage them to behave in a specific way and interact in some activities or communities in order to increase their satisfaction, loyalty and commitment,
Gajanova Lubica, Radišić Mladen
doaj +1 more source
Economic challenges and consumer purchasing behaviour: An insight from Ilorin metropolis in Kwara State, Nigeria [PDF]
Ekonomski PoglediThe Nigerian economy is witnessing significant economic challenges that may affect businesses, individuals and households. These challenges include, exchange rate, interest rate, economic instability and inflation which may have consequent effect on ...
Mulikat Abdulraheem
doaj +1 more source
A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
core +2 more sources
The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants [PDF]
Journal of Spatial and Organizational Dynamics, 2020 Over the years, the dynamic advancement of technology has shaped the food and beverage industry in Malaysia. Today, the huge shift in the industry has resulted in consumers seeking readily accessible information. As such, various platforms, mostly social
Jeetesh Kumar +2 more
doaj
“Yes, (s)he is pretty, but...” An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour [PDF]
, 2009 Objectives. Research on advertising efficiency states, that both the attractiveness of a model endorsing a product (Halliwell & Dittmar, 2004) as well as the extent of identification with this endorser (Felser, 2001) are relevant parameters of ...
Agthe, Maria +2 more
core +1 more source
Jurnal Ilmiah Ilmu-Ilmu Peternakan, 2011 The research aimed was to reveal the effect of marketing response such as product, promotion, milk brand on housewife’s behaviour in purchasing milk flour for children under five years old (balita) in Jambi City.
Afriani H
doaj +3 more sources
Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 In recent times, green purchasing behaviour has received considerable attention from researchers, consumers and companies. According to specialists, buying products that are sustainable and environmentally friendly is critical to reducing environmental ...
Cristina-Andreea Nicolae +1 more
doaj