Results 41 to 50 of about 2,694,426 (353)

The Importance of Irrational Purchasing Behaviour in Applying the Marketing Strategy of Selected Global Brands [PDF]

SHS Web of Conferences, 2021
Research background: The progress of business activity depends on current trends in customer shopping behavior in a global environment. The current trend is also becoming a factor of irrationality, which enters the process of purchasing behavior.
Vrtana David
doaj   +1 more source

The Impact of lean supply chain strategy on consumers’ purchasing behavior: the case of dental hospitals [PDF]

E3S Web of Conferences, 2023
The purpose of this research is to investigate the effects of the lean supply chain strategy on the purchasing behavior of consumers. Demographic questions, lean supply chain strategy scale and consumer purchasing behavior scale were used to collect the ...
Basal Murat, Sarkbay Omer Faruk
doaj   +1 more source

Navigating circular diapers purchasing in a developing country: The critical roles of behavioural control and intention

Cleaner and Responsible Consumption
The growing environmental impact of disposable diaper waste has become a major global problem. Despite the invention of circular diapers, their adoption remains quite limited.
Sri Indrawati, Subagyo, Agus Darmawan
doaj   +1 more source

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour [PDF]

, 2010
With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods.
Aitken L., Bentler P.M., Byrne B.M., Constantinos N. Leonidou, Dunlap R.E., Eigner S., Ellen P.S., Festinger L., Flatters P., García-Rosell J.-C., Hair J.F., Hofstede G., Hofstede G., Jones A., Kim Y., Kline R.B., Leonidas C. Leonidou, Levin G., Light H., Mayer F.S., McCarty J., Melillo W., Newell S.J., Nigbur D., Nisbet E.K., Nunnally J.C., O'Neill J., Olga Kvasova, Olli E., Paim L., Paladino A., Pickett G.M., Porritt J., Schuhwerk M.E., Shabecoff P., Sinha J.B.P., Sohr S., Solomon M., Triandis H.C.   +38 more
core   +3 more sources

Impact of Digital Marketing on Consumer Purchasing Behaviour.

International Journal for Multidimensional Research Perspectives
Digital marketing is a new technology that has brought the internet into the social realm by introducing social media platforms such as social network sites, user-review websites, discussion forums, and smartphone applications, which are collectively ...
Priya Pandey, Muskan Kumari, Jahangeer Ahmad Ganie, Year Student   +3 more
semanticscholar   +1 more source

Is it time to stock up? Understanding panic buying during the COVID-19 pandemic

Australian Journal of Psychology, 2023
Background Lockdowns to reduce the spread of COVID-19 have triggered sharp increases in consumer purchasing behaviour, labelled panic buying. Panic buying has detrimental consequences as it leads to product shortages and disrupts supply chains, forcing ...
Karina T. Rune, Jacob J. Keech
doaj   +1 more source

Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

Entrepreneurship and Sustainability Issues, 2023
The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries,
Veronika Čabinová, Peter Gallo, Ján Dobrovič, Beáta Balogová, Mykola Palinchak   +4 more
doaj   +1 more source

IMPULSE PURCHASE BEHAVIOUR: A REVIEW [PDF]

INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, 2015
For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior.
openaire   +1 more source

The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers

Advances in Data Analysis and Classification, 2020
The paper sheds light on the use of a self-learning GNG neural network for identification and exploration of the purchasing behaviour patterns. The test has been conducted on the data collected from consumers aged 60 years and over, with regard to three ...
Kamila Migdal Najman, Krzysztof Najman, Sylwia Badowska   +2 more
semanticscholar   +1 more source

WOMEN AS CONSUMERS - EXPLORING WOMEN'S PURCHASING HABITS [PDF]

Challenges of the Knowledge Society, 2019
Consumer’s behaviour is presented as series of activities that an individual buyer undertakes in the course of a process when selecting and purchasing the product.
Darija IVANKOVIĆ, Sandra Mrvica MAĐARAC, Maja BEGIĆ   +2 more
doaj