When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference
Psychology &Marketing, EarlyView.ABSTRACT Does consumer perception of a sales event change if it falls across a calendar boundary (e.g., next month) versus within the current month, holding objective time constant? We investigate this question in the context of Cyber Monday, the global shopping event occurring the Monday after the U.S. Thanksgiving holiday.
David DeFranza, Promothesh Chatterjee
wiley +1 more source
Generalized Probabilistic Approximate Optimization Algorithm. [PDF]
Nat CommunAbdelrahman AS +3 more
europepmc +1 more source
AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor
Psychology &Marketing, EarlyView.ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu +3 more
wiley +1 more source
A Comprehensive Comparison and Evaluation of AI-Powered Healthcare Mobile Applications' Usability. [PDF]
Healthcare (Basel)Alduhailan HW +2 more
europepmc +1 more source
The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names
Psychology &Marketing, EarlyView.ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley +1 more source
Lithium-ion battery RUL prediction based on optimized VMD-SSA-PatchTST algorithm. [PDF]
Sci RepTang P +6 more
europepmc +1 more source
Healer or Human? How Online Physician Reviews Guide Patient Choice
Psychology &Marketing, EarlyView.ABSTRACT Online reviews increasingly guide physician choice, yet it remains unclear whether content emphasizing a physician's competence (technical skills) or benevolence (prioritizing patients' welfare over self‐interest) more strongly influences patients' decisions. Integrating a field study of 12,351 physician reviews with two online experiments, we
Shabnam Azimi +3 more
wiley +1 more source
Speed and quality of complex strategic decisions. [PDF]
Proc Natl Acad Sci U S ASunde U, Zegners D, Strittmatter A.
europepmc +1 more source
Relaxation-assisted reverse annealing on nonnegative/binary matrix factorization. [PDF]
PLoS OneHaba R, Ohzeki M, Tanaka K.
europepmc +1 more source
An in-depth analysis of UAV path planning, including procedures, algorithms, optimization models, and emerging challenges. [PDF]
MethodsXNafees M +4 more
europepmc +1 more source