Results 11 to 20 of about 170,012 (273)
Managing Risk of Bidding in Display Advertising [PDF]
, 2017 In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs an auction mechanism to automate the impression level media buying; and ...
Amin K. +10 more
core +3 more sources
Strategic bidding of a multi‐carrier microgrid in energy market
IET Renewable Power Generation, 2022 Microgrid can contribute to the day‐ahead market by submitting bids to minimize its costs. The bidding problem is challenging due to various uncertainties. Thus, the present study provides a comprehensive optimal bidding strategy to determine the optimal
Shapour Haddadipour +2 more
doaj +1 more source
A Real-Time Bidding Gamification Service of Retailer Digital Transformation
SAGE Open, 2022 Real-time bidding (RTB), which holds bids for advertisers to choose when and where to display their advertisements with desired budgets, is one way to improve effectiveness.
Chang-Yi Kao, Hao-En Chueh
doaj +1 more source
Optimizing floor price in Real Time Bidding
5th International Conference on Advanced Research Methods and Analytics (CARMA 2023), 2023 AdNetwork companies are very much a part of today's new digital marketing methods. This paper aims to develop an algorithm that solves the problems of AdNetwork companies in setting optimal floor prices. Establishing the optimal starting price for the bid is equivalent to setting the price that maximises revenue, which is optimal for the publisher and ...
Gávez, David, Dugo, Víctor
openaire +2 more sources
IET Smart Grid, 2020 Energy storage and virtual power plant technologies have been developed and become important technical means to enhance power system stability and reduce real-time dispatching costs.
Chen Xinhe +4 more
doaj +1 more source
IEEE Access, 2023 Previous real-time bidding (RTB) strategies offer a bidding price for each incoming bid request based on its individual predicted click through rate (CTR).
Wen-Yueh Shih +2 more
doaj +1 more source
Optimal real-time bidding for display advertising [PDF]
Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining, 2014 In this paper we study bid optimisation for real-time bidding (RTB) based display advertising. RTB allows advertisers to bid on a display ad impression in real time when it is being generated. It goes beyond contextual advertising by motivating the bidding focused on user data and it is different from the sponsored search auction where the bid price is
Weinan Zhang, Shuai Yuan, Jun Wang
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Real-Time Shill Bidding Fraud Detection Empowered With Fussed Machine Learning
IEEE Access, 2021 Shill Bidding (SB) occurs when the fake bidders are introduced by the seller’s side to increase the final price. SB is a crime committed during the e-Auction, and it is pretty difficult to detect because of its normal bidding behavior.
Wajhe Ul Husnian Abidi +6 more
doaj +1 more source
Research on Basic Characteristics and Bidding Strategy of Thermal Power Units in Fujian Spot Market [PDF]
E3S Web of Conferences, 2021 In the electricity market environment, thermal power units have changed from the executors of power production under the monopoly mechanism to the decision-makers of production and operation under the competitive environment.
Song Yuhui +3 more
doaj +1 more source
Scalable Bid Landscape Forecasting in Real-Time Bidding
, 2020 In programmatic advertising, ad slots are usually sold using second-price (SP) auctions in real-time. The highest bidding advertiser wins but pays only the second-highest bid (known as the winning price). In SP, for a single item, the dominant strategy of each bidder is to bid the true value from the bidder's perspective.
Ghosh, Aritra +5 more
openaire +2 more sources