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Wykorzystanie technologii Real-Time Bidding w e-handlu

open access: yesStudia i Materiały Instytutu Transportu i Handlu Morskiego, 2012
openaire  

Budget-Constrained Real-Time Bidding Optimization

ACM Transactions on Knowledge Discovery from Data, 2020
In this article, we pursue a better solution for the promising problem, i.e., the bidding strategy design, in the real-time bidding (RTB) advertising (AD) environment. Under the budget constraint, the design of an optimal strategy for bidding on each incoming impression opportunity targets at acquiring as many clicks as possible during an AD campaign ...
Chi-Chun Lin   +3 more
openaire   +1 more source

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