Results 261 to 270 of about 170,012 (273)
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A Real-Time Bidding Platform for Public Displays
Proceedings of the 4th International Symposium on Pervasive Displays, 2015Undirected advertising generates huge costs for advertisers when they spend large sums on ad spaces that result in being irrelevant to consumers. In recent years Real-time Bidding (RTB) has evolved as a method for selling and buying advertising based on real-time context factors.
Tilman Dingler, Albrecht Schmidt
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Convexity in Real-time Bidding and Related Problems
ACM Transactions on Economics and ComputationWe study problems arising in real-time auction markets, common in e-commerce and computational advertising, where bidders face the problem of calculating optimal bids. We focus upon a contract management problem where a demand aggregator is subject to multiple contractual obligations requiring them to acquire items of heterogeneous types at a specified
Ryan Kinnear +2 more
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Privacy-Preserving Real Time Bidding through Functional Encryption
The Journal of Korean Institute of Communications and Information Sciences, 2023Jaehyun Lee +2 more
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Making Real Time Bidding Solution for Video ADS
2022 IEEE 4th International Conference on Advanced Trends in Information Theory (ATIT), 2022Eugen Ivohin +2 more
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Real-Time Bidding Advertising: Surprising or Irritating?
The International Journal of Technology, Knowledge, and Society, 2018Sixuan Zhang +4 more
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A novel bidding strategy based on dynamic targeting in real-time bidding market
Electronic Commerce Research, 2023Chaoyong Qin, Chajuan Hu, Yujie Feng
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Time Slot Bidding Optimization Strategy Based on TD3 in Real-Time Bidding
2024 IEEE International Conference on Systems, Man, and Cybernetics (SMC)Hongkun Qiu +4 more
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EuGH: DSGVO-Konformität des Real Time Bidding-Standards
Computer und RechtMartin Schweinoch, Stefan Peintinger
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