Results 21 to 30 of about 170,012 (273)
An Effective Budget Management Framework for Real-Time Bidding in Online Advertising
IEEE Access, 2020 Real-time bidding (RTB) has achieved great success and significantly improved the efficiency and transparency of online advertising. It allows advertisers to purchase ad impressions via auctions.
Mengjuan Liu +3 more
doaj +1 more source
Real-Time Bidding by Reinforcement Learning in Display Advertising [PDF]
, 2017 The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit.
Cai, Han +6 more
core +2 more sources
Optimal Bidding Strategy for Renewable Microgrid with Active Network Management
Energies, 2016 Active Network Management (ANM) enables a microgrid to optimally dispatch the active/reactive power of its Renewable Distributed Generation (RDG) and Battery Energy Storage System (BESS) units in real time. Thus, a microgrid with high penetration of RDGs
Seung Wan Kim +3 more
doaj +1 more source
Real-Time Influence Maximization in a RTB Setting
Data Science and Engineering, 2020 To maximize the impact of an advertisement campaign on social networks, the real-time bidding (RTB) systems aim at targeting the most influential users of this network. Influence maximization (IM) is a solution that addresses this issue by maximizing the
David Dupuis +3 more
doaj +1 more source
A data‐driven method for microgrid bidding optimization in electricity market
Energy Conversion and Economics, 2023 This paper presents a deep reinforcement learning based data‐driven solution to the microgrid bidding in the electricity market considering offers for the reserve market.
Rudai Yan, Yan Xu
doaj +1 more source
Dynamic Ad Network Ordering Method Using Reinforcement Learning
International Journal of Computational Intelligence Systems, 2022 Real time bidding is one of the most popular ways of selling impressions in online advertising, where online ad publishers allocate some blocks in their websites to sell in online auctions.
Reza Refaei Afshar +2 more
doaj +1 more source
A market decision-making model for load aggregators with flexible load
Frontiers in Energy Research, 2023 The fast development of renewable energy has resulted in great challenges to the power system, which urgently needs more flexible resources to maintain a system supply/demand balance.
Xiaodi Wang +4 more
doaj +1 more source
Selective Call Out and Real Time Bidding [PDF]
, 2010 Ads on the Internet are increasingly sold via ad exchanges such as RightMedia, AdECN and Doubleclick Ad Exchange. These exchanges allow real-time bidding, that is, each time the publisher contacts the exchange, the exchange ``calls out'' to solicit bids from ad networks.
Chakraborty, Tanmoy +4 more
openaire +2 more sources
IEEE Access, 2020 The bidding strategy plays the most important role to help the Demand Side Platforms (DSPs) making bidding decisions on a large number of bid requests in Real Time Bidding (RTB) to satisfy the different objectives of campaigns under the lifetime and ...
Wen-Yueh Shih +3 more
doaj +1 more source
Programmatic Advertisement and Real Time Bidding Utilization [PDF]
, 2017 This paper focuses on the use of Real Time Bidding in Programmatic Advertisement and its utilization with a focus on Kuwait. Real Time Bidding is a new marketing technique that uses information collected from web users and exploits this information in targeting them. This technique, though it saves both time and cost, is neither well known nor utilized
Dalal A. AlSabeeh, Issam A. R. Moghrabi
openaire +1 more source