Results 111 to 120 of about 28,194 (150)
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2009
This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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REKLAMA ETIKASI MASALALARI VA REKLAMA KODEKSI
This article explores the main ethical issues in advertising and the guiding principles of advertising codes. It discusses the unethical nature of misleading, false, or manipulative advertisements, especially those targeting children, vulnerable groups, or disrespecting cultural and religious values.openaire +1 more source
Marketing w Praktyce, 2008
Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
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Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
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2013
This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
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This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
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2014
Dominantna kultura 20. st., uspostavljena Zapadnim proizvodnim i potrošačkim imperativnom 20-ih godina prošloga stoljeća, jest sustav definiranja sebe i odnosa prema drugima kroz robu široke potrošnje. Glavna metoda podupiranja toga i takvoga društva jest reklama (promidžba, oglašavanje, oglas, propaganda ; engl. advertisement ; engl. žarg.
Stolac, Diana, Vlastelić, Anastazija
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Dominantna kultura 20. st., uspostavljena Zapadnim proizvodnim i potrošačkim imperativnom 20-ih godina prošloga stoljeća, jest sustav definiranja sebe i odnosa prema drugima kroz robu široke potrošnje. Glavna metoda podupiranja toga i takvoga društva jest reklama (promidžba, oglašavanje, oglas, propaganda ; engl. advertisement ; engl. žarg.
Stolac, Diana, Vlastelić, Anastazija
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2014
Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives.
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Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives.
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2009
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire.
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Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire.
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2008
History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation.
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History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation.
openaire +1 more source