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Bugungi kunda ‘‘Marketing‘’, ‘‘Reklama’’ so‘zlari shiddat bilan hayotimizga kirib keldi. Ayniqsa bu tushunchalar XX asrga kelib juda rivojlanib ketdi. Marketing so‘zi inglizcha bozor ma’nosini anglatsa, reklama so‘zi lotinchadan olingan bo‘lib,
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Jezik reklama : jezična analiza komponenata reklame
Analiza jezičnih komponenata reklama, posebice stilskih figura koje su se koristile kroz povijest u formiranju reklamnih sadržaja te usporedba evolucije metodike iz tiskanog razdoblja u internetsko ...
Klanjčić, Silvestar
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Analiza jezičnih komponenata reklama, posebice stilskih figura koje su se koristile kroz povijest u formiranju reklamnih sadržaja te usporedba evolucije metodike iz tiskanog razdoblja u internetsko oglašavanje.
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Međukulturalna usporedba reklama Austrijskog i Hrvatskog Telekoma
Diese Master-Arbeit befasst sich mit dem interkulturellen Vergleich der Werbungen der österreichischen und kroatischen Telekom. Das Ziel der Masterarbeit ist festzustellen, welche Merkmale der Kulturdimensionen nach Hofstede (vgl.
Šebelja Colnar, Suzana
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Reklama Samaradorligini Oshirishda Yashil Marketing Strategiyalaridan Foydalanish
Ushbu maqolada reklama samaradorligini oshirishda yashil marketing strategiyalarining o‘rni va ahamiyatiochib berilgan. Tadqiqotda iste'molchilarning ekologik ongining o‘sishi, barqaror mahsulotlarga bo‘lgan talabningkuchayishi hamda kompaniyalar ...
Erkinova, A. (Adolat) +1 more
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, 2013 This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
Pokorný, Jiří
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REKLAMA ETIKASI MASALALARI VA REKLAMA KODEKSI
This article explores the main ethical issues in advertising and the guiding principles of advertising codes. It discusses the unethical nature of misleading, false, or manipulative advertisements, especially those targeting children, vulnerable groups, or disrespecting cultural and religious values.openaire +1 more source