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Marketing w Praktyce, 2008
Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
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Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
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2012
The impact of the mass media is much more obvious nowadays. The mass media provide many information that takes a huge part in everyday lives of the whole society. There is especially a kind of advertising information that can be seen everywhere. The advertisement is one of the means which the brands take advantage of, especially for expressing the ...
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The impact of the mass media is much more obvious nowadays. The mass media provide many information that takes a huge part in everyday lives of the whole society. There is especially a kind of advertising information that can be seen everywhere. The advertisement is one of the means which the brands take advantage of, especially for expressing the ...
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2014
The bachelor thesis deals with the issue of advertising to children. It aims to evaluate the extent of children's exposure to advertising on television, to analyse instruments used in this kind of advertisements and products presented in them. The thesis also aims to find out the opinion of parents on the subject, their view of the influence of ...
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The bachelor thesis deals with the issue of advertising to children. It aims to evaluate the extent of children's exposure to advertising on television, to analyse instruments used in this kind of advertisements and products presented in them. The thesis also aims to find out the opinion of parents on the subject, their view of the influence of ...
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Reklama w działaniach komunikacyjnych jednostki samorządu terytorialnego
Studia Politicae Universitatis Silesiensis, 2020Dariusz Krawczyk
exaly
2008
Bakalářská práce popisuje základní charakteristiku reklamy a srovnání její pozice ve vybraném sdělovacím prostředku-televizi v České republice a v Německu. V teoreticé části je definována reklama a popsán její vývoj až do současné doby. Porovnání její pozice v oblasti televizního vysílání probíhá na základě několika kritérií-legislativní vymezení a ...
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Bakalářská práce popisuje základní charakteristiku reklamy a srovnání její pozice ve vybraném sdělovacím prostředku-televizi v České republice a v Německu. V teoreticé části je definována reklama a popsán její vývoj až do současné doby. Porovnání její pozice v oblasti televizního vysílání probíhá na základě několika kritérií-legislativní vymezení a ...
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Advertising of Medicinal Products and Protection of Consumer Interest
Acta Iuris Stetinensis, 2023Weronika Woźna-Burdziak
exaly
2009
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire.
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Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire.
openaire +1 more source