Results 71 to 80 of about 320 (111)
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2008
History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation.
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History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation.
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2008
Bakalářská práce popisuje základní charakteristiku reklamy a srovnání její pozice ve vybraném sdělovacím prostředku-televizi v České republice a v Německu. V teoreticé části je definována reklama a popsán její vývoj až do současné doby. Porovnání její pozice v oblasti televizního vysílání probíhá na základě několika kritérií-legislativní vymezení a ...
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Bakalářská práce popisuje základní charakteristiku reklamy a srovnání její pozice ve vybraném sdělovacím prostředku-televizi v České republice a v Německu. V teoreticé části je definována reklama a popsán její vývoj až do současné doby. Porovnání její pozice v oblasti televizního vysílání probíhá na základě několika kritérií-legislativní vymezení a ...
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2014
The bachelor thesis deals with the issue of advertising to children. It aims to evaluate the extent of children's exposure to advertising on television, to analyse instruments used in this kind of advertisements and products presented in them. The thesis also aims to find out the opinion of parents on the subject, their view of the influence of ...
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The bachelor thesis deals with the issue of advertising to children. It aims to evaluate the extent of children's exposure to advertising on television, to analyse instruments used in this kind of advertisements and products presented in them. The thesis also aims to find out the opinion of parents on the subject, their view of the influence of ...
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2009
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire.
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Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire.
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2012
The impact of the mass media is much more obvious nowadays. The mass media provide many information that takes a huge part in everyday lives of the whole society. There is especially a kind of advertising information that can be seen everywhere. The advertisement is one of the means which the brands take advantage of, especially for expressing the ...
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The impact of the mass media is much more obvious nowadays. The mass media provide many information that takes a huge part in everyday lives of the whole society. There is especially a kind of advertising information that can be seen everywhere. The advertisement is one of the means which the brands take advantage of, especially for expressing the ...
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2008
Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue.
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Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue.
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2023
Copyright law and Advertising This thesis deals with copyright law, a branch of law belonging to the field of intellectual property law, as well to intangible goods, and as a second topic it deals with advertising. The aim of the thesis is to introduce the reader firstly copyright law, advertising and then to unite these two main topics and last but ...
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Copyright law and Advertising This thesis deals with copyright law, a branch of law belonging to the field of intellectual property law, as well to intangible goods, and as a second topic it deals with advertising. The aim of the thesis is to introduce the reader firstly copyright law, advertising and then to unite these two main topics and last but ...
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Reklama podprogowa jako narzędzie perswazji w komunikacji marketingowej
Marketing i Rynek, 2022exaly
2012
The theme of this work is media advertising. Its focus is an analysis and comparison of Czech beer advertisements and Russian beer advertisements. The main objective is to learn whether the Czech and Russian beer advertisement are quite different from each other, or if they use the same linguistic, psychological and visual instruments.
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The theme of this work is media advertising. Its focus is an analysis and comparison of Czech beer advertisements and Russian beer advertisements. The main objective is to learn whether the Czech and Russian beer advertisement are quite different from each other, or if they use the same linguistic, psychological and visual instruments.
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2011
The subject of my doctoral thesis is the analysis of the judicial treatment of unfair advertising. The aim of the thesis is to offer a systematic outlook on the legal environment of advertising from a private and a public law perspective. The legal definition of advertising is given in the Advertising Regulation Act, which can be regarded as the most ...
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The subject of my doctoral thesis is the analysis of the judicial treatment of unfair advertising. The aim of the thesis is to offer a systematic outlook on the legal environment of advertising from a private and a public law perspective. The legal definition of advertising is given in the Advertising Regulation Act, which can be regarded as the most ...
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