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Reklama ako popkultúrny produkt
ESPES, 2015 The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture.
Eva Peknušiaková
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Studia Socialia Cracoviensia, 2015 Zagadnieniem poruszanym w tym artykule jest wpływ reklamy na młodzież i jej system wartości. Młodzież jest bardzo podatnym odbiorcą reklamy, a jednocześnie ogniwem między reklamą a dorosłymi, dlatego stanowi ona czynnik, który podnosi zyski z reklam. Jednocześnie jednak reklama często burzy system wartości młodego człowieka.
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MARKETING V HROMADNEJ OSOBNEJ DOPRAVE
Perner’s Contacts, 2011 Príspevok rozoberá problematiku udržania cestujúcich v hromadnej osobnej doprave. V prvej časti sa venuje politike tvorby cestovných dokladov. Poukazuje na výhody časových cestovných dokladov pre dopravcu a pre cestujúceho.
Miloš Poliak
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Bugungi kunda ‘‘Marketing‘’, ‘‘Reklama’’ so‘zlari shiddat bilan hayotimizga kirib keldi. Ayniqsa bu tushunchalar XX asrga kelib juda rivojlanib ketdi. Marketing so‘zi inglizcha bozor ma’nosini anglatsa, reklama so‘zi lotinchadan olingan bo‘lib,
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Analiza jezičnih komponenata reklama, posebice stilskih figura koje su se koristile kroz povijest u formiranju reklamnih sadržaja te usporedba evolucije metodike iz tiskanog razdoblja u internetsko oglašavanje.
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REKLAMA ETIKASI MASALALARI VA REKLAMA KODEKSI
This article explores the main ethical issues in advertising and the guiding principles of advertising codes. It discusses the unethical nature of misleading, false, or manipulative advertisements, especially those targeting children, vulnerable groups, or disrespecting cultural and religious values.openaire +1 more source
2009
This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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