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REKLAMA ETIKASI MASALALARI VA REKLAMA KODEKSI
This article explores the main ethical issues in advertising and the guiding principles of advertising codes. It discusses the unethical nature of misleading, false, or manipulative advertisements, especially those targeting children, vulnerable groups, or disrespecting cultural and religious values.openaire +1 more source
2009
This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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2013
This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
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This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
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2010
This publication deals with theoretical and historical aspects of advertising and marketing communication. The publication is divided into three chapters: Theoretical aspects of advertising and marketing communication, Historical aspects of advertising and marketing communication and Ethical questions of advertising and marketing communication.
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This publication deals with theoretical and historical aspects of advertising and marketing communication. The publication is divided into three chapters: Theoretical aspects of advertising and marketing communication, Historical aspects of advertising and marketing communication and Ethical questions of advertising and marketing communication.
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2014
Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives.
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Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives.
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2010
The diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European ...
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The diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European ...
openaire +2 more sources