Results 61 to 70 of about 320 (111)
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2013
This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
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This thesis defines advertising very broadly - as any information that form consumers such that they change their consumption. Microeconomic models assume that consumers choose their consumption independently, and do not take into account that their wants can be changed due to actions of other market participants, which this thesis criticizes ...
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2010
This publication deals with theoretical and historical aspects of advertising and marketing communication. The publication is divided into three chapters: Theoretical aspects of advertising and marketing communication, Historical aspects of advertising and marketing communication and Ethical questions of advertising and marketing communication.
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This publication deals with theoretical and historical aspects of advertising and marketing communication. The publication is divided into three chapters: Theoretical aspects of advertising and marketing communication, Historical aspects of advertising and marketing communication and Ethical questions of advertising and marketing communication.
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2007
Istnieją organizacje, które w przeciwieństwie do przedsiębiorstw nie dążą do osiągania korzyści materialnych lecz działają na rzecz społeczeństwa bądź konkretnych grup społecznych. Reklamy społeczne tworzy się w celu uwrażliwienia społeczeństwa na losy innych ludzi, nakłonienia do wolniejszej jazdy samochodem, czy też przestrzegania przed ...
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Istnieją organizacje, które w przeciwieństwie do przedsiębiorstw nie dążą do osiągania korzyści materialnych lecz działają na rzecz społeczeństwa bądź konkretnych grup społecznych. Reklamy społeczne tworzy się w celu uwrażliwienia społeczeństwa na losy innych ludzi, nakłonienia do wolniejszej jazdy samochodem, czy też przestrzegania przed ...
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2014
Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives.
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Misleading advertising The topic of this rigorous thesis is "Misleading advertising". The theme of the thesis is current and attractive, because everybody comes across the advertising all the time and thus the advertisement influents each of our lives.
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2010
The diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European ...
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The diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European ...
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Marketing w Praktyce, 2008
Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
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Zdaniem autorki wybór nośnika reklamy staje się coraz bardziej kłopotliwy ze względu na niechęć klientów lub ich zobojętnienie, dlatego szans dla przebicia się z komunikatem reklamowy można szukać w działaniach lokalnych, które uwzględniają specyfikę regionu i osobowość mieszkającego w nim konsumenta.
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2014
This thesis deals with the way of use of children and children elements in commercials, promoting products for children, services that children can use and the products used to care for them. For this purpose, the advertising material was systematically collected.
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This thesis deals with the way of use of children and children elements in commercials, promoting products for children, services that children can use and the products used to care for them. For this purpose, the advertising material was systematically collected.
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2010
The aim of my thesis is to analyse phraseological units in advertising; to divide them according to their predominant features on the basis of theoretical knowledge. Advertising, as one of the dominant genres of mass communication, uses various linguistic means (recently, a lot of expressions from the field of phraseology) in the interactions with the ...
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The aim of my thesis is to analyse phraseological units in advertising; to divide them according to their predominant features on the basis of theoretical knowledge. Advertising, as one of the dominant genres of mass communication, uses various linguistic means (recently, a lot of expressions from the field of phraseology) in the interactions with the ...
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2007
Reklama hrála, hraje a bude hrát důležitou roli při ovlivňování spotřebitelů. Patří mezi odvětví, ve kterém každoročně rostou výdaje na její tvorbu. Působí na člověka v různých formách. Reklamní praktiky se neustále vyvíjejí a kladou důraz především na emoce. Práce hodnotí systém právní úpravy reklamy v České republice.
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Reklama hrála, hraje a bude hrát důležitou roli při ovlivňování spotřebitelů. Patří mezi odvětví, ve kterém každoročně rostou výdaje na její tvorbu. Působí na člověka v různých formách. Reklamní praktiky se neustále vyvíjejí a kladou důraz především na emoce. Práce hodnotí systém právní úpravy reklamy v České republice.
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2014
Dominantna kultura 20. st., uspostavljena Zapadnim proizvodnim i potrošačkim imperativnom 20-ih godina prošloga stoljeća, jest sustav definiranja sebe i odnosa prema drugima kroz robu široke potrošnje. Glavna metoda podupiranja toga i takvoga društva jest reklama (promidžba, oglašavanje, oglas, propaganda ; engl. advertisement ; engl. žarg.
Stolac, Diana, Vlastelić, Anastazija
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Dominantna kultura 20. st., uspostavljena Zapadnim proizvodnim i potrošačkim imperativnom 20-ih godina prošloga stoljeća, jest sustav definiranja sebe i odnosa prema drugima kroz robu široke potrošnje. Glavna metoda podupiranja toga i takvoga društva jest reklama (promidžba, oglašavanje, oglas, propaganda ; engl. advertisement ; engl. žarg.
Stolac, Diana, Vlastelić, Anastazija
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