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2010
The diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European ...
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The diploma thesis - Comparative advertising - is focused on domain of unfair competition and comparative advertising in the Czech Republic, and also in the European Union. Considering that basically there is no society living completely separated from surroundings, it is evident, that Czech law system should be seen in the context of the European ...
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2008
Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue.
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Diploma thesis introduces the social advertising, its legal and ethical aspects and the role of an advertising agency in a process of its creation. Practical part includes the results of a research related to attitudes of non-profit organizations, advertising agencies and general public to this issue.
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2011
The subject of my doctoral thesis is the analysis of the judicial treatment of unfair advertising. The aim of the thesis is to offer a systematic outlook on the legal environment of advertising from a private and a public law perspective. The legal definition of advertising is given in the Advertising Regulation Act, which can be regarded as the most ...
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The subject of my doctoral thesis is the analysis of the judicial treatment of unfair advertising. The aim of the thesis is to offer a systematic outlook on the legal environment of advertising from a private and a public law perspective. The legal definition of advertising is given in the Advertising Regulation Act, which can be regarded as the most ...
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2012
The theme of this work is media advertising. Its focus is an analysis and comparison of Czech beer advertisements and Russian beer advertisements. The main objective is to learn whether the Czech and Russian beer advertisement are quite different from each other, or if they use the same linguistic, psychological and visual instruments.
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The theme of this work is media advertising. Its focus is an analysis and comparison of Czech beer advertisements and Russian beer advertisements. The main objective is to learn whether the Czech and Russian beer advertisement are quite different from each other, or if they use the same linguistic, psychological and visual instruments.
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2017
This bachelor thesis focuses on public service announcement in the Czech Republic and the Russian Federation. It examines influence on the young generation and on the course of solving of society-wide problems. The aim of the thesis is to identify, based on my own survey, how young generation sees the social advertisement and how young people are ...
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This bachelor thesis focuses on public service announcement in the Czech Republic and the Russian Federation. It examines influence on the young generation and on the course of solving of society-wide problems. The aim of the thesis is to identify, based on my own survey, how young generation sees the social advertisement and how young people are ...
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Bjelovarski učitelj, 2009
U članku se analizom sadržaja različitih časopisa, portala, televizijskih reklama upućuje na tematiku i na načine manipuliranja reklamama. Na to se osobito tekst bazira zbog čega je važan razvoj medijskih kompetencija kao preventivno djelovanje na manipuliranje reklamama...
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U članku se analizom sadržaja različitih časopisa, portala, televizijskih reklama upućuje na tematiku i na načine manipuliranja reklamama. Na to se osobito tekst bazira zbog čega je važan razvoj medijskih kompetencija kao preventivno djelovanje na manipuliranje reklamama...
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Ushbu maqola reklama va marketingning onlayn kontent orqali qanday samarali amalga oshirilishini tahlil qiladi. Unda digital marketingning asosiy vositalari, kontent yaratish strategiyalari va auditoriya bilan muloqot usullari ko‘rib chiqiladi. Shuningdek, maqolada onlayn platformalarda brendni targ‘ib qilish va foydalanuvchi jalb qilishdagi zamonaviy ...
Yuldasheva, Husnidaxon +1 more
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Yuldasheva, Husnidaxon +1 more
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2016
The aim of this thesis is to answer the question whether the ban on political advertising on television and radio, which is laid down in the Czech Broadcasting Act 2001, is in compliance with the freedom of expression. Namely, whether it is in compliance with the Article 17 of the Czech Charter on Fundamental Rights and Freedoms.
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The aim of this thesis is to answer the question whether the ban on political advertising on television and radio, which is laid down in the Czech Broadcasting Act 2001, is in compliance with the freedom of expression. Namely, whether it is in compliance with the Article 17 of the Czech Charter on Fundamental Rights and Freedoms.
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2008
Internetová reklama v kontexte User Generated Content a sociálnych komunit. Nové trendy v prístupe k internetovej reklame - soft marketing.
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Internetová reklama v kontexte User Generated Content a sociálnych komunit. Nové trendy v prístupe k internetovej reklame - soft marketing.
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2011
This Bachelor work is talking about social advertisement in Ukraine. The aim of this work is to understand the attitude of Ukrainian population to the social advertisement, to show how much effective is this tool and to explore activities of the Anti-AIDS fund of Elena Pinchuk, which is using social advertisement.
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This Bachelor work is talking about social advertisement in Ukraine. The aim of this work is to understand the attitude of Ukrainian population to the social advertisement, to show how much effective is this tool and to explore activities of the Anti-AIDS fund of Elena Pinchuk, which is using social advertisement.
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