Results 231 to 240 of about 6,648,701 (280)
The Association Between Daily Screen Time and Childhood Overweight and Obesity: Current Evidence and Potential Mechanisms. [PDF]
Int J Gen MedLu L, Gu Y, Yang W, Liang Z.
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Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Behav Sci (Basel)Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
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Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing. [PDF]
PLoS OneSun Q, Cao J, Guo C, Shi Y.
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Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
BMC PsycholQi M +6 more
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The Business & Management Collection, 2012
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Beck, Joshua T., Palmatier, Robert W.
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Beck, Joshua T., Palmatier, Robert W.
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2005
This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing.
Egan, J., Harker, M.J.
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This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing.
Egan, J., Harker, M.J.
openaire +3 more sources
The Evolution of Relationship Marketing
International Business Review, 1995Relationship Marketing is emerging as a new phenomenon. However, relationship oriented marketing practices date back to the pre-Industrial era. In this article, we trace the history of marketing practices and illustrate how the advent of mass production, the emergence of middlemen, and the separation of the producer from the consumer in the Industrial ...
Jagdish N. Sheth, Atul Parvatiyar
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Relationships in the Interbank Market
2016Sur le marché interbancaire à un jour, les banques pratiquent parfois des taux inférieurs au taux de rémunération des dépôts de la banque centrale. Cette pratique est curieuse, car elle semble négliger les possibilités d’arbitrage. En particulier, pourquoi les banques prêtent-elles à d’autres banques, s’exposant ainsi à un risque de contrepartie, alors
Chiu, Jonathan, Monnet, Cyril
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From relationship marketing to total relationship marketing and beyond
Journal of Services Marketing, 2017Purpose This paper aims to emphasize the need for generation of more general, abstract and grand theory in marketing by synthesizing relationship marketing and other developments and to address complexity instead of fragmented bits of marketing. Design/methodology/approach This study is a discourse based on new theoretical developments, literature ...
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