Results 261 to 270 of about 385,681 (309)
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DEFINING RELEVANT MARKETS FOR PHARMACEUTICALS
Bulletin of Economic Research, 2016ABSTRACTTo identify the relevant product markets for Swedish pharmaceuticals, a spatial econometrics approach is employed. First, we calculate Moran's Is for different market definitions and then we use a spatial Durbin model to determine the effect of price changes on quantity sold of own and competing products.
Mihaescu, Oana, Rudholm, Niklas
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Entrepreneurship's relevance to marketing
Journal of Research in Marketing and Entrepreneurship, 2011PurposeThe purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought.Design/methodology/approachThe paper is a literature review that uses examples from the literature to propose new research directions.FindingsThe paper proposes research opportunities, and concludes that the contributions of
Miles, Morgan P. +2 more
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2005
Abstract The definition of relevant market is of fundamental importance in the control of concentrations. The Commission bases its policy on the systematic analysis of the markets affected by a concentration and considers that this analysis must be expressly reflected in its decisions. Clearly, the market definition used in a specific
Edurne Navarro Varona +3 more
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Abstract The definition of relevant market is of fundamental importance in the control of concentrations. The Commission bases its policy on the systematic analysis of the markets affected by a concentration and considers that this analysis must be expressly reflected in its decisions. Clearly, the market definition used in a specific
Edurne Navarro Varona +3 more
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Marketing Higher Education: The Promotion of Relevance and the Relevance of Promotion
Social Epistemology, 2006This paper examines the marketization of higher education. It takes the curriculum development for a degree sponsored by industry as a focus for exploring the involvement of industry and, more specifically, prospective employers, in shaping higher education provision.
Anthony Lowrie, Hugh Willmott
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Marketing Education: Reflecting on Relevance
Australasian Marketing Journal, 2021Marketing is one of the fastest-growing employment areas within commerce. Most of the growth lies in the role of digital technologies and in promoting sustainability rather than consumerism. However, students with mostly theoretical knowledge, even if in these areas, may not necessarily satisfy this demand, nor will students armed with strategic ...
Paul Harrigan +2 more
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Determining The Relevant Market
2006Abstract The first step in the analysis of a merger situation is usually to define the market. A market definition enables the competition authority to identify the firms who are currently providing a competitive discipline on the merging companies It also enables it to compute market shares of those firms, from which various indices of ...
Andrew Scott +3 more
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Analyzing the Relevant Markets
2015The target markets were defined as a basis for the definition of strategic businesses (see Sect. 7.4). Now, all of these markets are thoroughly examined. In addition, the markets that are important in view of diversification (see Chap. 14) are considered.
Rudolf Grünig, Richard Kühn
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‘Market relevance’, ‘social relevance’, and psychology in South Africa
South African Journal of Psychology, 2013In light of the Psychological Society of South Africa’s commitment to ‘social relevance’, this article investigates the ongoing appeal for ‘relevance’ in the discipline. Pursuant to the social constructionist tenet regarding the constitutiveness of language, it examines addresses delivered at national Psychological Society of South Africa congresses ...
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Rigor, relevance, and the knowledge “market”
European Business Review, 2018PurposeThe “relevance literature” often moans that the publications of top-ranked academic journals are hardly relevant to managers, while actionable research struggles to get published. The purpose of this paper is to propose a theoretical explanation of this phenomenon.Design/methodology/approachThis paper addresses the relevance debate in management
Hamet, Joanne, Michel, Sylvie
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