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Cílový spotřebitel rybí restaurace
2010The thesis is about market segmentation for the new type of the fastfood restaurant MICHAEL'S. The first part is introducing restaurant MICHAEL'S, its history and is introducing the business plan. The second part of thesis is focused on the theoretically process of segmentation which is needed for concrete segmentation of the fish fastfood. The rest of
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Podnikatelský plán vietnamské restaurace
2012The goal of this thesis is to create a business plan for a Vietnamese restaurant and assessing the feasibility of its implementation, economic effectiveness and commercial viability. The business plan includes the main characteristics of the business aim.
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Založení franšízové restaurace VAPIANO
2010The main goal of this diploma thesis is to create a business plan for setting up a franchise restaurant Vapiano in the Czech Republic. Theoretical part of this thesis is dedicated to entrepreneurship in general, where we will define basic terms. In the next part, we will show what a business plan should look like and what requisites it should have.
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The aim of the master thesis „ Restaurant with a view“ is project for realization of a building. The building is situated in city district Brno – Veveří. New building will be placed instead of a current garage in the end of the street Rybkova. The building has two floors.
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Provozní studie restaurace Sklep
2008The aim of this thesis was to elaborate an operational study of restaurant Sklep. Because of comprehensiveness of this matter, the most important parts of operational study such as competition analysis and marketing mix were emphasized. At the request of the owner the elaborated operational study was supplemented by satisfaction analysis of customers ...
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Marketingová komunikace restaurace a klubu
2015Marketing communication is not just one-way communication, despite the wishes and needs of the customer. Today, it is necessary to keep two-way communication with a primary focus on the customer. The aim of this master's thesis is the analysis and evaluation of marketing communication of restaurants and clubs.
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Podnikatelský plán "Otevření rybí restaurace"
2017The aim of this work is to create a business plan for opening a fish restaurant and to find out whether this restaurant will be competitive in the Czech environment and whether it will generate profit.
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Podnikatelský záměr - založení etnické restaurace
2016This bachelor thesis is dedicated to the topic Establishment of an Ethnical Restaurant. The aim of this thesis is to create a business plan focusing on the operating arrangement and marketing studies of the fictive Vietnamese restaurant in Prague.
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Podnikatelský plán restaurace Sushi Samurai
2015The bachelor thesis consists of two parts: theoretical-methodological and practical. The first section describes terms which are commonly used in entrepreneurship theory; however, the main meaning of this section is to explain the fundamental parts of business plan and how to correctly create it, especially methods which are used in strategic analysis.
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