Results 1 to 10 of about 824 (137)
Strategic sourcing: An empirical study among Indian construction retailers [PDF]
International Journal of Construction Supply Chain Management, 2021 The Indian retail industry is an emerging sector particularly in the construction segment. Retailers play a major role in sourcing of construction materials.
Tisha Meriam Cherian +2 more
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The role of shopping mission in retail customer segmentation [PDF]
International Journal of Market Research, 2020 In retailing, it is important to understand customer behavior and determine customer value. A useful tool to achieve such goals is the cluster analysis of transaction data. Typically, a customer segmentation is based on the recency, frequency, and monetary value of shopping or the structure of purchased products.
Ondřej Sokol, Vladimír Holý
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Customer analytics for online retailers using weighted k-means and RFM analysis
Data Analytics and Applied Mathematics, 2023 In recent years, there has been a significant trend toward data-driven enterprises in the business world. This trend is exemplified by the frustration reported by 74% of customers when they encounter ads that are not relevant to them, as reported by ...
Ahmed Mohamed Ahmed Serwah +3 more
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A CLASSIFICATION APPROACH FOR NAÏVE BAYES OF ONLINE RETAILERS [PDF]
Acta Informatica Malaysia, 2017 Many small online retailers and new entrants to the online retail sector are keen to practice data mining and consumer-centric marketing in their businesses yet technically lack the necessary knowledge and expertise to do so.
Aida Mustapha, +8 more
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CUSTOMER SEGMENTATION WITH CLUSTERING METHODS IN THE RETAIL INDUSTRY
İSTANBUL AYDIN ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ, 2021 Businesses that carry out marketing efforts moved away from product-oriented work, understood the importance of the customer, and shifted towards customercentered practices. This situation has made customer-centered efforts more important and has caused businesses to focus more on activities related to customer relations.
Şentürk, Hayriye +2 more
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IEEE Access, 2021 The omnichannel business has becomes a hot topic due to the fast development on e-commerce and the customers’ acquaintance with multichannel shopping mode.
Hong-Hao Zhao +3 more
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Standard segments for retail brands [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2002 Anyone responsible for managing and marketing a retail brand can learn a lot simply by classifying the retail chain's outlets into types (segments). The paper describes the development of a set of standard classifications covering all the branches of all major multiple retailers in Great Britain.
Mark Shaw, Paul Cresswell
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Algorithm of Forming the Category Management in the Diy Market Segment [PDF]
Montenegrin Journal of Economics, 2018 The aim of the paper is to formulate a scientifically grounded and expedient for use in practice algorithm of the formation of category management in the DIY segment.
Yevgeny Romat, Yuliia Biliavska
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Omni-channel users and omni-channel customers: a segmentation analysis using distribution services [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Consumers are increasingly combining distribution channels, thus displaying so-called omni-channel behavior, both to complete a given purchase and between purchases. The authors make a distinction between omni-channel customers, who make use of
Monica Cortiñas +2 more
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Ciência e Agrotecnologia, 2007 O mercado brasileiro de flores e plantas ornamentais apresenta-se com perspectivas de crescimento e conseqüente incremento para os principais segmentos da cadeia produtiva: produção, distribuição e comercialização.
Marina Ceratti +3 more
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