The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands [PDF]
In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an
Oyama, Shinji
core
The Plight of Female Cameroonian Migrant Sex Workers in N'Djamena, Chad: A Case of Intersectionality. [PDF]
Mutola S +4 more
europepmc +1 more source
How brands enchant: Insights from observing community driven brand creation [PDF]
This paper explores the emerging phenomenon of community- driven brand creation. Drawing on a longitudinal netnographic study of the "outdoorseiten.net" online community, it develops the concept of "community brands." Community brands are consumercreated
Füller, J. +2 more
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Development and evaluation of a novel training program to build study staff skills in equitable and inclusive engagement, recruitment, and retention of clinical research participants. [PDF]
Cranfill JR +6 more
europepmc +1 more source
Visions of Tokyo in Japanese Contemporary Art [PDF]
So many foreigners “experience” tokyo for the first time through the incandescent images of anime movies or the startling pages of cult manga. It is no surprise, then, that visions of Tokyo taken from Japanese contemporary art have been filtered ...
Favell, Adrian
core +1 more source
Demon girl power: Regimes of form and force in videogames primal and Buffy the Vampire Slayer [PDF]
'There's nothing like a spot of demon slaughter to make a girl's night'. Since the phenomenal success of the Tomb Raider (1996) videogame series a range of other videogames have used carefully branded animated female avatars.
Krzywinska, T
core
Product Design to Enhance Consumer Liking of Cull Ewe Meat. [PDF]
Hastie M +7 more
europepmc +1 more source
Business Organization and Coordination in Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa [PDF]
We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa pork niche-marketing firms. We describe and analyze each firm's management of five key organizational challenges: planning and ...
Hueth, Brent +2 more
core
Science, Dualities and the Phenomenological Map. [PDF]
Solari HG, Natiello MA.
europepmc +1 more source
Pazarlamanın nostaljik oyunu: Retro markalama / Nostalgic play of marketing: Retro branding
Unutulmuş markaların canlandırılması ve yeniden revaç bulması amacıyla geliştirilen pazarlama çabaları, eski ve yeninin bir sentezini sunan retro markalama kapsamında ele alınmaktadır. Bu kapsamda, geçmiş deneyimlerini yeniden yaşamak isteyen orta yaş ve üzeri tüketicilerle birlikte, geçmişle bağlar kurmak isteyen post modern bireyler hedeflenmektedir.
openaire +1 more source

