Results 1 to 10 of about 37,554 (161)
CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to
Mükerrem Oral
doaj +2 more sources
Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
Vértices, 2016 The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions.
Alline Sardinha Cordeiro Morais +3 more
doaj +5 more sources
Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2017 Along with the postmodern transition of marketing, new concepts have emerged. One of these concepts is the retro marketing, which aims to revitalize forgotten products, brands, and combine old and new. Retro marketing aims to present products or services
Reyhan SARIÇİÇEK +2 more
doaj +3 more sources
RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA
Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022 Retro ve nostalji pazarlaması, pazarlama alanında tüketicilerle etkileşime geçerek iletişim kurmanın yollarından biridir. Bu çalışma retro ve nostalji pazarlaması hakkında akademisyenler tarafından yayımlanan çalışmaların bibliyometrik olarak ...
Hamit Erdoğan
doaj +1 more source
The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu
Journal of Tourismology, 2023 In tourism, an emotional connection is established between tangible and intangible nostalgic elements and the individual, and this affects the visitor experience positively. The aim of this study is to reveal the effects of retro /nostalgic items used in
Sibel Ayyıldız +2 more
doaj +1 more source
Is It ’Cause I’m Cool / Why You Dress Like Me is It Honesty or You Just a Fool
ZoneModa Journal, 2020 “I’m cool … / That’s cool … / He/She’s the coolest ...:” exclamations like these have described various types of elements: names, things, cities, characters, in a constant search of novelty and more à la page, more exciting and, of course, more niche ...
Vittorio Linfante
doaj +1 more source
NewJeans: K-pop idol brand marketing strategy based on visual art [PDF]
SHS Web of ConferencesK-pop was originally a musical style, namely Korean pop music. In recent years, it has evolved into a cultural phenomenon and formed a strong fan economy effect.
Liu Jiahao
doaj +1 more source
Journal of Aesthetics & Culture, 2016 The “New Nordic” label has spread in the design world since 2005, but it is quite difficult to distinguish from the image of “Scandinavian Design” and the heritage of values and aesthetics from the 1950s.
Niels Peter Skou, Anders V. Munch
doaj +1 more source
“Game over, man. Game over”:looking at the Alien in film and videogames [PDF]
, 2018 In this article we discuss videogame adaptations of the Alien series of films, in particular Alien: Colonial Marines (2013) and Alien: Isolation (2014).
Jayemanne, Darshana, Keogh, Brendan
core +3 more sources
The Pseudonymous Code of G. Chkhartishvili
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2018 This paper sets out to systematize the multiple pseudonyms used by the contemporary writer G. Chkhartishvili. These are B. Akunin (The Adventures of Erast Fandorin, The Adventures of Sister Pelagia, a series of novels The Adventures of the Master, the ...
Tatyana A. Snigireva +2 more
doaj +1 more source