Results 1 to 10 of about 232 (172)
The Role of Retro Brand Experience in Repurchase Intention and Brand Loyalty
International Journal of Research in Business and Social Science (2147- 4478), 2017 Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can be an important source of marketing work for the consumer. Few scientific
Fatih Pinarbasi +1 more
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The role of Nostalgia in Marketing Leveraging Retro Branding to Connect with Modern Consumers
Proceedings of the International Management ConferenceNostalgia marketing has emerged as a powerful tool for brands to connect with consumers by evoking emotional memories of the past. This paper explores how brands leverage nostalgia to create emotional bonds, enhance brand loyalty and drive purchasing behavior.
Fatimah Al-Dossary +1 more
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Example of the post – modern nostalgia in branding marketing: Retro music
International Journal of Social Sciences and Education Research, 2015 Aydinlanma doneminden, modern topluma; modern toplumdan, post-modern topluma geciste yasanilan degisimler ve gelismeler, beraberinde bircok yenilikleri ve ozlemleri de getirmistir. Yasanilan bu degisimler, mimariden sahne sanatlarina kadar sanatin her asamasina yansimistir.
Belis Gülay
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Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
Vértices, 2016 The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions.
Alline Sardinha Cordeiro Morais +3 more
doaj +3 more sources
The “Retro” Trend in Marketing Communication Strategy of Global Brands [PDF]
Journal of Intercultural Management, 2015 Abstract The main objective of this article is to present the relevance and possibilities of using the “retro” trend in marketing communication strategy of global brands, taking into account intercultural environment of companies. In the article the examples of retro-communication of global brands are presented.
Grebosz, Magdalena, Pointet, Jean-Marc
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Retro brands in the retailing environment: A review and research propositions [PDF]
International Review, 2017 Since the turn of the 21st century, the rise of retro brands has been generating considerable interest in terms of stimulating positive emotions and influencing consumers' attitudes and retail buying behaviour. The paper presents the results of an extensive review of the recent literature on the role of retro brands in the retail context and consumer ...
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HistoriesSports teams increasingly use nostalgia-based marketing to spark fan engagement and boost merchandise sales. Yet these efforts can also provoke backlash, especially when they resurrect contested imagery.
Nicholas Hirshon, Klive Oh
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The effect of retro-looking products oriented consumer attitude on brand loyalty
Pressacademia, 2017 With the rapid development of globalization, the transition was made from industry society to information society. This has profoundly influenced economic and social life, and as a result, marketing practitioners have developed alternative methods of reaching consumers.
Arslan, Baran, Oz, Abdullah
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Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2020 As a result of the changes experienced today, importance of brands in addressing the emotions of the consumers in order to stand out from the competitors and provide a competitive advantage has increased. Retro marketing is used in marketing communication messages in order to create an emotional connection with the brand and to make it a part of daily ...
Nurcan YÜCEL +3 more
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Specific AAV2/PHP.eB-mediated gene transduction of CA2 pyramidal cells via injection into the lateral ventricle. [PDF]
Sci Rep, 2023 Okamoto K +9 more
europepmc +1 more source