Results 1 to 10 of about 448 (117)
Physicochemical and biological properties of four calcium silicate-based endodontic cements. [PDF]
J Dent Sci, 2022 Background/purpose: Several brands of calcium silicate-based cements (CSBCs) are currently marketed. Here we compared physicochemical and biological properties of new products Ortho MTA (BioMTA), Retro MTA (BioMTA), and EZ-Seal (Ezekiel) to widely used ...
Chang SW +5 more
europepmc +2 more sources
The “Retro” Trend in Marketing Communication Strategy of Global Brands [PDF]
Journal of Intercultural Management, 2015 Abstract The main objective of this article is to present the relevance and possibilities of using the “retro” trend in marketing communication strategy of global brands, taking into account intercultural environment of companies. In the article the examples of retro-communication of global brands are presented.
Grebosz, Magdalena, Pointet, Jean-Marc
exaly +3 more sources
Retro brands in the retailing environment: A review and research propositions [PDF]
International Review, 2017 Since the turn of the 21st century, the rise of retro brands has been generating considerable interest in terms of stimulating positive emotions and influencing consumers' attitudes and retail buying behaviour. The paper presents the results of an extensive review of the recent literature on the role of retro brands in the retail context and consumer ...
exaly +3 more sources
Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2017 Pazarlamanın post modern dönemegeçişiyle birlikte pazarlamada yeni kavramlar ortaya çıkmaya başlamıştır. Bukavramlardan birisi de unutulmuş ürünleri, markaları yeniden canlandırmayıamaçlayan, eski ve yeninin doğru bir şekilde birleştirilmesini sağlayan retropazarlamadır.
SARIÇİÇEK, Reyhan +2 more
openaire +4 more sources
Retro Futurism: The Resurgence of Y2K Style in the Fashion Field [PDF]
SHS Web of Conferences, 2023 Y2K style was born in the late 1990s at the end of the 20th century. This period was at the turn of the new and old centuries. At that time, people were full of yearning and longing for the future world.
Yang Xiaochun
doaj +1 more source
Agricultural tractors conformity to the Brazilian traffic lighting and signaling legislation [PDF]
Ciência Rural, 2020 : Increasing the agricultural machinery visibility makes public roadways traffic safer by reducing the number of accidents and their severity. The study aimed to verify the compliance of new agricultural tractors with Brazilian law, given by, CONTRAN ...
Sabrina Dalla Corte Bellochio +3 more
doaj +1 more source
Predicting Traffic Sign Retro-Reflectivity Degradation Using Deep Neural Networks
Applied Sciences, 2021 Traffic signs are essential for the safe and efficient movement of vehicles through the transportation network. Poor sign visibility can lead to accidents.
Abdolmaged Alkhulaifi +2 more
doaj +1 more source
Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
Vértices, 2016 The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions.
Alline Sardinha Cordeiro Morais +3 more
doaj +3 more sources
The Role of Retro Brand Experience in Repurchase Intention and Brand Loyalty
International Journal of Research in Business and Social Science (2147- 4478), 2017 Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can be an important source of marketing work for the consumer. Few scientific
Fatih Pinarbasi +1 more
openaire +1 more source
Childhood Brand Nostalgia, Perceived Self-Continuity and Brand Loyalty [PDF]
Journal of Emerging Trends in Marketing and Management, 2019 Research on retro and nostalgic consumption has gathered much interest in the recent past, but little is known about the role of nostalgia in buffering psychological threats such as loneliness, particularly in the context of brand consumption.
Huey Shee Loh +2 more
doaj