Results 31 to 40 of about 232 (172)
CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra Vassileva
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From Populism to Fascism? On Our Present‐Time Political Categories
ABSTRACT With the global rise of far‐right governments, two categories are available to describe this aspect of our current times: populism and fascism. This raises a twofold question: analytically, which is the most accurate to describe these authoritarian governments?
Federico Tarragoni
wiley +1 more source
ABSTRACT This article examines gender diversity in Islamicate societies across historical and contemporary contexts, emphasizing the interplay between social norms, religious frameworks, and structural power. It addresses the methodological challenge of avoiding anachronistic applications of modern categories such as “gender” and “sexuality” to Muslim ...
Vanja Hamzić
wiley +1 more source
Corporate brands, the British Monarchy, and the resource-based view of the firm
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the branding credentials of the British Crown.
Balmer, JMT
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ABSTRACT Background Free functional gracilis transfer (FFGT) is the gold standard for dynamic facial reanimation in long‐standing facial paralysis and its success depends on the availability of reliable recipient vessels. In patients with compromised vessels due to prior surgery, radiation, or trauma, arteriovenous (AV) loops are a well‐established ...
Justus Osterloh +5 more
wiley +1 more source
Activating A Brands Track Record Using Retro Branding
Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro ...
Bäck, Malte, Heed, Niklas
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Redesain Interior Bengkel Kustom Sepeda Motor Retro Classic Cycles [PDF]
Perkembangan modifikasi otomotif di Indonesia khususnya sepeda motor semakin berkembang dengan pesat, semakin beragam jenis dan peminatnya. Hal ini tak lepas dari pengaruh kustom kulture, sebuah neologisme yang awalnya berkembang di Amerika Serikat pada ...
HADI, Wasono, Wasono Hadi, 1211877023
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Perancangan Brand Environment pada Bengkel Modifikasi Vespa Proscoot Malang
Perancangan ini bertujuan untuk merancang Brand Environment pada bengkel modifikasi Vespa Proscoot Malang untuk meningkatkan jasa dan produk penjualan serta sebagai wadah komunitas pecinta Vespa di Kota Malang.
Debri Haryndia Putri, S.T., M.Ds. +1 more
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Retro branding and consumer behavior in consumption society: The case of Volkswagen The New Beetle
Küreselleşme ve serbest piyasa ekonomisi ülkeler arası sınırları kaldırarak rekabetin daha da artmasına neden olmuştur. Mevcut rekabet ortamı ve pazar yapısındaki değişimler markanın tüketicilerle bağ kurma sürecinde duygulara hitap etmenin önemini ...
Doğan, Meral
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\ue3\ue3Researchers have suggested that historical brands can employ \ue2brand revitalization\ue2 or \ue2retro branding\ue2 strategies for brand transformation.
Chen, Pei-Chi
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