Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities [PDF]
, 2013 It is proposed that vintage consumption must be understood as an embodied practice. This paper seeks to initiate a Vintage Turn within consumer research, to consider vintage as a practice of transformation and togetherness in an alternative consumption ...
Duffy, Katherine +2 more
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The impact of Nintendo’s "for men" advertising campaign on a potential female market [PDF]
, 2008 In order to emphasize the maturation of their hand-held console and increase its appeal to an adult market, Nintendo's UK advertising campaign for the Game Boy Advance SP drew explicitly upon 'lad' culture and a tongue-in-cheek appropriation of cologne ...
Schott, Gareth R., Thomas, Siobhan
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Nostalgia, Retro-Marketing, and Neuromarketing: an Exploratory Review
Journal of Creative Industries and Cultural Studies, 2021 In the last decades, neuroscience has provided an excellent comprehension of the impact of marketing outputs on cognitive and emotional processing. Understanding what constitutes the neurobiology of consumer decision-making has been the aim of neuromarketing since the beginning.
Crespo Pereira, Verónica +2 more
openaire +2 more sources
Marketing de nostalgia para conectar el pasado con los consumidores del presente
ExperiorEn un mercado marcado por la saturación de la información y la competencia, las marcas se encuentran ante un panorama que les exige generar conexiones auténticas y duraderas con los consumidores, una situación que ha llevado a las empresas a buscar ...
Maritza Núñez
doaj +1 more source
The Local and the Global: Hokusai's Great Wave in Contemporary Product Design [PDF]
, 2012 This article examines the impact and significance of Hokusai’s so-called The Great Wave in contemporary product promotion and design. Arguably Japan’s first global brand, this influential 19th-century woodcut has been widely adopted to style and ...
Guth, Christine
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The Current Role of Retro Marketing
MAP Social SciencesIn uncertain times, people like to think back to the good old days. Different industries are taking advantage of this nostalgia and using old-style packaging or old logos for marketing purposes. Consumers are addressed on an emotional level and this marketing model is successful with target groups with certain character traits. This article is intended
Dijana Vuković, Tanja Untersweg
openaire +2 more sources
A case of mistaken identity: theory, practice and the marketing textbook [PDF]
, 2008 PURPOSE One field in business where there is a purported gap between theory and practice is in marketing. This paper examines one area of the debate, the degree of congruence between the established textbook theories of marketing and the practical ...
Barry Ardley, Beverly Wagner
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The success of the company in s. 172(1) of the UK companies act 2006: Towards an 'enlightened directors' primacy' ? [PDF]
, 2008 This paper argues that S. 172(1) of the UK Companies Act 2006, which, by incorporating the concept of enlightened shareholders value, requires a director of a company to have regard to several non-shareholders groups, can be read from a particular ...
Cerioni, L
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From ‘Spiral Scratch’ to PledgeMusic: The Birth & Rebirth of Punk Culture’s Entrepreneurial Spirit [PDF]
, 2017 Punk has come a long way from its prematurely declared death in the early-1980s to being not-so-dead after all in the 1990s to still being ‘alive, loud and kicking' today.
Wohlfeil, Markus
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