Results 21 to 30 of about 1,591 (196)
The Use of Retro Venues in Gastronomy Tourism: The Case of Safranbolu
Journal of Tourismology, 2023 In tourism, an emotional connection is established between tangible and intangible nostalgic elements and the individual, and this affects the visitor experience positively. The aim of this study is to reveal the effects of retro /nostalgic items used in
Sibel Ayyıldız +2 more
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The haunting specter of retro consumption [PDF]
, 2021 We propose to intensify theorizing on retromarketing and nostalgic consumption by further developing “hauntology” as a conceptual lens for assessing the retro aesthetic as a commodified affective excess of meaning.
Hietanen, Joel +2 more
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Is It ’Cause I’m Cool / Why You Dress Like Me is It Honesty or You Just a Fool
ZoneModa Journal, 2020 “I’m cool … / That’s cool … / He/She’s the coolest ...:” exclamations like these have described various types of elements: names, things, cities, characters, in a constant search of novelty and more à la page, more exciting and, of course, more niche ...
Vittorio Linfante
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NewJeans: K-pop idol brand marketing strategy based on visual art [PDF]
SHS Web of ConferencesK-pop was originally a musical style, namely Korean pop music. In recent years, it has evolved into a cultural phenomenon and formed a strong fan economy effect.
Liu Jiahao
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Journal of Aesthetics & Culture, 2016 The “New Nordic” label has spread in the design world since 2005, but it is quite difficult to distinguish from the image of “Scandinavian Design” and the heritage of values and aesthetics from the 1950s.
Niels Peter Skou, Anders V. Munch
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(Dis)continuity and advisory challenges in farmer-led retro-innovation: biological pest control and direct marketing in Latvia [PDF]
The Journal of Agricultural Education and Extension, 2021 Purpose: To advance the discussion of retro-innovation and highlight the implications this has for the provision of agricultural advice and the role of advisors.Design/Methodology/Approach: 70 interviews with farmers and 10 interviews with experts on biological pest control and direct marketing in Latvia were conducted.Findings: Biological pest control
Kilis, Emils +3 more
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The Pseudonymous Code of G. Chkhartishvili
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2018 This paper sets out to systematize the multiple pseudonyms used by the contemporary writer G. Chkhartishvili. These are B. Akunin (The Adventures of Erast Fandorin, The Adventures of Sister Pelagia, a series of novels The Adventures of the Master, the ...
Tatyana A. Snigireva +2 more
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New marketing, improved marketing, apocryphal marketing: is one marketing concept enough?
, 2007 PURPOSE – This paper seeks to explore marketing's ambiguous relationship with truth and, in so doing, to question the efficacy and value of the marketing concept and the very nature of marketing itself.
Woodall, T, Tony Woodall
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Retro Payment as a Technique in Retail Market Strategy: A Model and Data From Russia
Economic Policy, 2023 Retailers and manufacturers engage in complex interactions that incorporate various techniques forstimulating demand. Retro payments or rebates are one such technique that is used very intensivelyin Russia. The regulatory regime in Russia is quite unique in having a separate commercial lawregulating the interaction of the various parties involved.
Olesya Khomik, Gyuzel F. Yusupova
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HistoriesSports teams increasingly use nostalgia-based marketing to spark fan engagement and boost merchandise sales. Yet these efforts can also provoke backlash, especially when they resurrect contested imagery.
Nicholas Hirshon, Klive Oh
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