Results 41 to 50 of about 1,591 (196)
EXPLORING THE POTENTIAL MARKET FOR RETRO PRODUCTS: AN EMPIRICAL ANALYSIS
, 2018 This paper studies the potential market for consumers of retro products. A review of the literature on the topic was carried out, enabling the motivations taken into account in the selection of such goods to be defined. An individual survey of 258 consumers was conducted. Factor analysis enabled us to determine the three main dimensions in the purchase
Clemente-Ricolfe, José-Serafin +1 more
openaire +2 more sources
Biopharmaceutics &Drug Disposition, EarlyView.Pharmacokinetic interactions between Echinacea and two antiviral drugs, favipiravir and atazanavir, were assessed in rats. The findings suggest that Echinacea does not significantly affect the pharmacokinetics of favipiravir and atazanavir. These results provide preliminary evidence that concurrent use of Echinacea with these antiviral drugs may be ...
Siva Nageswara Rao Gajula +4 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The aim of this research is to verify whether institutional quality affects the relationship between green innovation and firm efficiency within the high‐tech manufacturing sectors. To estimate jointly the parameters of a stochastic frontier and the coefficients of a model explaining technical inefficiency, we employed the one‐step estimation ...
Mariarosaria Agostino +2 more
wiley +1 more source
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in 'society's doghouse' [PDF]
, 2009 Many have suggested marketing should be at the heart of organisational decision making whilst, coincidentally, lamenting its continued failure to earn strategic sway.
Woodall, T +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability is widely framed as strategic, yet its relationship with financial brand value remains contested. We explain why prior research reports divergent results by distinguishing between activity‐based ESG metrics and customer perception‐based sustainability metrics and by theorising how each activates different value‐creation ...
Gabriela Salinas, Carmen Abril
wiley +1 more source
El vínculo entre percepción y nostalgia en el retro marketing. Estudio de caso: Gucci. [PDF]
, 2022 El retro marketing se ha convertido en un elemento esencial, y se ha revelado un factor clave para distintas marcas que predominan en el mercado. Desde que el término fue acuñado por Simon Reynolds, al inicio del siglo XXI, el concepto ha evolucionado y ...
Solís Gutiérrez, Teresa Paulette +1 more
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley +1 more source
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2020 As a result of the changes experienced today, importance of brands in addressing the emotions of the consumers in order to stand out from the competitors and provide a competitive advantage has increased. Retro marketing is used in marketing communication messages in order to create an emotional connection with the brand and to make it a part of daily ...
Nurcan YÜCEL +3 more
openaire +3 more sources
The Dynamics of the Policy Mix and Sectoral Gaps in South Korea's Decarbonization Transition
Environmental Policy and Governance, EarlyView.ABSTRACT While a coherent policy mix is a fundamental prerequisite for successful energy transitions, existing frameworks predominantly rely on static evaluations. This horizontal approach fails to capture the deep temporal dynamics and physical inertia inherent in socio‐technical regime shifts.
Yong Hwan Kim, Kyung Nam Kim
wiley +1 more source