Retro marketing opportunities in terms of brand development
, 2020 Cílem práce je zjistit, jak může retro marketing (nostalgický marketing) jako forma marketingové komunikace dát impuls zákazníkovi vrátit se ke značce, vyvolat v něm nostalgii a touhu po produktu. Dalším cílem je doporučení pro další orientaci ve využití
Procházka, Oliver
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Examining Retro Merchandise Consumers in Sport: Who Prefers Throwback Merchandise and Why?
, 2022 Retro marketing in sport has been relied upon for years. Sport fans see more teams and leagues implement retro marketing and merchandise into marketing plans.
Scola, Zach +2 more
core +1 more source
Setting the Record Straight: The Intellectual Legacy of H. Igor Ansoff (1918–2002)
Strategic Change, EarlyView.ABSTRACT This study presents a comprehensive annotated bibliography of H. Igor Ansoff's intellectual contributions, addressing significant gaps in existing citation databases such as Scopus and Web of Science, which capture only 9 to 15 percent of his work.
Richard W. Puyt
wiley +1 more source
Introduction: Circulating Stuff on Second-hand, Vintage and Retro Markets
Culture Unbound, 2015 No abstract available.
Staffan Appelgren, Anna Bohlin
openaire +3 more sources
Inside the Black Box: Understanding Organizational Decision Making Processes in VC Funds
Strategic Change, EarlyView.ABSTRACT Organizational decision making within venture capital (VC) funds remains an unexplored “black box” despite its critical role in navigating investment uncertainty. This paper develops a conceptual framework that integrates established theories of organizational decision making and adapts them to the VC context. By synthesizing Buying Center (BC)
Anna Khoroshylova +2 more
wiley +1 more source
Symbols of Climate Action: Audit Labor and the Production of Carbon Credits
Economic Anthropology, EarlyView.ABSTRACT Voluntary carbon markets (VCMs) are promoted as tools for financing climate mitigation, yet their effectiveness and credibility remain contested. This article examines how carbon credits are produced and destabilized as symbols of climate action, emphasizing the forms of ecological and audit labor that sustain their legitimacy.
Diego Silva Garzón
wiley +1 more source
Possible employment of retro marketing in marketing communication in the Czech Republic
, 2020 The topic of the Bachelor thesis is possible employment of retro marketing in marketing communication in the Czech Republic. In the theoretical part, concepts associated with retro marketing and brands are mentioned and defined. This part focuses in more
Chrt, Jan
core
Old and new approaches to marketing. The quest of their epistemological roots [PDF]
, 2009 In recent years the marketing discipline faced a considerable increase in the number of approaches. Some of the new "labels" are probably just new names advertised to sell old products.
Volpato, Giuseppe +3 more
core
The Power of the Past: The Use of Organizational Memory in the Building of Football Club’s
Revista Sociedade, Contabilidade e Gestão, 2016 The memory is an important strategic asset and has been used gradually and indirectly in football clubs. For these roles, it plays and the present and future potential of the memory usage in football clubs is that the aim of this study is to identify how
Alex Lopes Granja +1 more
doaj
Central Bank Digital Currencies, Financial Inclusion, and Privacy: A Normative Perspective
Southern Economic Journal, EarlyView.ABSTRACT Central bank digital currencies (CBDCs) are a digital form of a nation's money, issued by its central bank. As opposed to other forms of digital money, such as electronic bank balances or cryptocurrencies, they are centrally managed legal tender.
Andrew Allison, Alexander William Salter
wiley +1 more source