Vinyl Records: The Future of Consuming Music? [PDF]
, 2019 The file attached to this record is the author's final peer reviewed version.Despite having been deemed to be obsolete nearly 30 years ago, vinyl records are enjoying since 2011 a major revival and seem to change the way we listen to music again.
Wohlfeil, Markus
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Exploring the Feasibility of Converting the Mardi Gras Hotel and Casino into a Casino Boutique Hotel
, 2011 Introduction: The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel ...
Brennan, Patrick
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Fashion and passion: marketing sex to women [PDF]
, 2005 Against a backdrop of a ‘pornographication’ of mainstream media and the emergence of a more heavily sexualized culture, women are increasingly targeted as sexual consumers.
Addley, Esther +18 more
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EXPLORING THE POTENTIAL MARKET FOR RETRO PRODUCTS: AN EMPIRICAL ANALYSIS
, 2018 This paper studies the potential market for consumers of retro products. A review of the literature on the topic was carried out, enabling the motivations taken into account in the selection of such goods to be defined. An individual survey of 258 consumers was conducted. Factor analysis enabled us to determine the three main dimensions in the purchase
Clemente-Ricolfe, José-Serafin|||0000-0002-3962-3876 +1 more
openaire +2 more sources
Too Cool at School - Understanding Cool Teenagers [PDF]
, 2012 Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of ...
Fitton, Daniel +4 more
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Introduction: Circulating Stuff on Second-hand, Vintage and Retro Markets
Culture Unbound, 2015 No abstract available.
Staffan Appelgren, Anna Bohlin
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Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2020 As a result of the changes experienced today, importance of brands in addressing the emotions of the consumers in order to stand out from the competitors and provide a competitive advantage has increased. Retro marketing is used in marketing communication messages in order to create an emotional connection with the brand and to make it a part of daily ...
Nurcan YÜCEL +3 more
openaire +3 more sources
The role of spokes characters in contemporary website design : using illustration and personality to humanise a service industry web interface : a thesis for fulfilment of a Master of Design, College of Design, Fine Arts and Music, Massey University, Wellington [PDF]
, 2005 According to recent literature, character identities employed within advertising have played powerful roles in the creation of many a brands personality. In doing so they have established themselves as a graphic representative for the product/service
Andrews, Phillip
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Amy's story: a research agenda for smoking cessation in pregnancy [PDF]
, 2011 The purpose of this paper is to report on a case from Nottinghamshire County Primary Care Trust (PCT) as an exploratory study examining the role of social marketing’s contribution to smoking cessation during pregnancy. Insights from the case will be used
Allison, C, Allison, SA, Hiller, A
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The Power of the Past: The Use of Organizational Memory in the Building of Football Club’s
Revista Sociedade, Contabilidade e Gestão, 2016 The memory is an important strategic asset and has been used gradually and indirectly in football clubs. For these roles, it plays and the present and future potential of the memory usage in football clubs is that the aim of this study is to identify how
Alex Lopes Granja +1 more
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