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A Conceptual Framework for Retro Marketing in Sport [PDF]
Sport Marketing Quarterly, 2018 Retro marketing has become a staple in sport marketing practices. Teams and leagues are attempting to connect their fans to the past in a magnitude of ways. Despite the influx of retro marketing in sport, there has been no examination of it to date. This study examined the various usages of retro marketing in sport and through an inductive approach ...
Gordon, Brian S., Scola, Zach
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The “Retro” Trend in Marketing Communication Strategy of Global Brands [PDF]
Journal of Intercultural Management, 2015 Abstract The main objective of this article is to present the relevance and possibilities of using the “retro” trend in marketing communication strategy of global brands, taking into account intercultural environment of companies. In the article the examples of retro-communication of global brands are presented.
Grebosz, Magdalena, Pointet, Jean-Marc
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RETRO MARKETING – A PHENOMENON OF MODERN TIMES
Technology transfer: innovative solutions in Social Sciences and Humanities, 2020 Currently, consumer behaviour is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and
Lubica Gajanova, Vidrova Zdenka
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Constructing the Cool Wall: A Tool to Explore Teen Meanings of Cool [PDF]
, 2012 This paper describes the development and exploration of a tool designed to assist in investigating ‘cool’ as it applies to the design of interactive products for teenagers.
Fitton, Daniel Bowen +2 more
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Creeping decay: cult soundtracks, residual media, and digital technologies [PDF]
, 2015 This paper explores the recent resurgence in the collecting of cult film soundtracks, in particular films stemming from the late 1960s to the early 1980s and often linked to horror and other modes of exploitation cinema.
Sexton, Jamie
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NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING
The Journal of Social Science, 2019 Along with the postmodern transition of marketing, new concepts in marketing started to emerge. Retro, one of these concepts, has begun to be used as a marketing variable in order to create demand by revitalization in the products that are forgotten or about to be forgotten.
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Practitioner accounts and knowledge production: an analysis of three marketing discourses [PDF]
, 2014 Responding to repeated calls for marketing academicians to connect with marketing actors, we offer an empirically-sourced discourse analysis of the ways in which managers portray their practices.
Berger P. +38 more
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HistoriesSports teams increasingly use nostalgia-based marketing to spark fan engagement and boost merchandise sales. Yet these efforts can also provoke backlash, especially when they resurrect contested imagery.
Nicholas Hirshon, Klive Oh
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Video game preservation in the UK: a survey of records management practices [PDF]
, 2014 Video games are a cultural phenomenon; a medium like no other that has become one of the largest entertainment sectors in the world. While the UK boasts an enviable games development heritage, it risks losing a major part of its cultural output through ...
Bachell, Alasdair, Barr, Matthew
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Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking [PDF]
, 2008 For a couple of years now, the Columbia Business School and in particular Bernd Schmitt have been advocating for more work to be done regarding 'experiential marketing'.
Aykac, Selcen +5 more
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