Results 11 to 20 of about 1,591 (196)
CONSUMERS ' THOUGHTS ON RETRO MARKETING: A RESEARCH IN ANTALYA
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021 In the process of information society, the fact that enterprises face global competition in a global market makes it necessary to develop alternative methods in the field of marketing as in other areas. Retro marketing is one of these methods that aim to
Mükerrem Oral
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Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2017 Along with the postmodern transition of marketing, new concepts have emerged. One of these concepts is the retro marketing, which aims to revitalize forgotten products, brands, and combine old and new. Retro marketing aims to present products or services
Reyhan SARIÇİÇEK +2 more
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Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
Vértices, 2016 The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions.
Alline Sardinha Cordeiro Morais +3 more
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A Conceptual Framework for Retro Marketing in Sport [PDF]
Sport Marketing Quarterly, 2018 Retro marketing has become a staple in sport marketing practices. Teams and leagues are attempting to connect their fans to the past in a magnitude of ways. Despite the influx of retro marketing in sport, there has been no examination of it to date. This study examined the various usages of retro marketing in sport and through an inductive approach ...
Gordon, Brian S., Scola, Zach
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The “Retro” Trend in Marketing Communication Strategy of Global Brands [PDF]
Journal of Intercultural Management, 2015 Abstract The main objective of this article is to present the relevance and possibilities of using the “retro” trend in marketing communication strategy of global brands, taking into account intercultural environment of companies. In the article the examples of retro-communication of global brands are presented.
Grebosz, Magdalena, Pointet, Jean-Marc
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RETRO MARKETING – A PHENOMENON OF MODERN TIMES
Technology transfer: innovative solutions in Social Sciences and Humanities, 2020 Currently, consumer behaviour is influenced by trends that are clearly noticeable at different levels. Some organizations monitor changes in consumption and, on this basis, point to the general tendencies that are typical of today's consumers. The reason why retro marketing has become increasingly popular in recent years is the linking of the brand and
Lubica Gajanova, Vidrova Zdenka
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RETRO VE NOSTALJİ PAZARLAMA HAKKINDA BİBLİYOMETRİK BİR ÇALIŞMA
Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2022 Retro ve nostalji pazarlaması, pazarlama alanında tüketicilerle etkileşime geçerek iletişim kurmanın yollarından biridir. Bu çalışma retro ve nostalji pazarlaması hakkında akademisyenler tarafından yayımlanan çalışmaların bibliyometrik olarak ...
Hamit Erdoğan
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NOSTALGIC EVOLUTION OF MARKETING: RETRO MARKETING
The Journal of Social Science, 2019 Along with the postmodern transition of marketing, new concepts in marketing started to emerge. Retro, one of these concepts, has begun to be used as a marketing variable in order to create demand by revitalization in the products that are forgotten or about to be forgotten.
Esra Özkan Pir
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More Than a Question of Correlation: Characterization of the Evidentiary Basis for Biomarker Surrogates Used in European Marketing Authorizations. [PDF]
Clin Pharmacol TherTraditionally, clinical outcomes measuring how a patient feels, functions, or survives are preferred endpoints in clinical trials; however, some may take a long time to manifest in slowly developing diseases. Biomarkers, if properly validated, can serve as surrogate endpoints, acting as substitutes for clinical outcomes.
Grupstra RJ +4 more
europepmc +2 more sources
Nostalgia, Retro-Marketing, and Neuromarketing: an Exploratory Review [PDF]
Journal of Creative Industries and Cultural Studies, 2021 In the last decades, neuroscience has provided an excellent comprehension of the impact of marketing outputs on cognitive and emotional processing. Understanding what constitutes the neurobiology of consumer decision-making has been the aim of neuromarketing since the beginning.
Crespo Pereira, Verónica +2 more
openaire +3 more sources