Results 81 to 90 of about 8,245 (182)

CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY [PDF]

open access: yes, 2009
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact
Bistra VASSILEVA
core  

‘Bag for Life’ – using multidisciplinary approaches in design pedagogy to develop global citizenship [PDF]

open access: yes, 2010
As the need to integrate approaches to sustainable thinking and global citizenship becomes ever more pressing, a multi disciplinary project has been initiated at Northumbria University's School of Design to address these issues.
Ghassan, Aysar, Rowe, Gill
core  

Spartan Daily November 16, 2010 [PDF]

open access: yes, 2009
Volume 135, Issue 42https://scholarworks.sjsu.edu/spartandaily/1205/thumbnail ...
San Jose State University, School of Journalism and Mass Communications
core   +2 more sources

To explore the tangibility of brand meaning of local food brands. [PDF]

open access: yes, 2015
This paper introduces the author’s doctoral thesis which explores the tangibility of brand meaning of local food brands. The conceptual framework is derived from Hirschman’s layers of meaning (1980a, 1998) and the tangible (direct sensory and functional)
Quest, Jill
core  

Novel Strategies for Efficient Production and Delivery of Live Biotherapeutics and Biotechnological Uses of Lactococcus lactis: The Lactic Acid Bacterium Model. [PDF]

open access: yesFront Bioeng Biotechnol, 2020
Tavares LM   +8 more
europepmc   +1 more source

Retrobranding : selling the past [PDF]

open access: yes
Brand revitalization and retrobranding are two distinct concepts. The latter preserves the association between an iconic brand and the past using a discontinued link to a specific historical period with the aim of creating feelings of nostalgia, while ...
Hallegatte, Damien
core  

Co-design of harm reduction materials for people who inject drugs to implement research findings. [PDF]

open access: yesHarm Reduct J, 2019
Hussey D   +5 more
europepmc   +1 more source

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