Improving the direct marketing practices of FMCG retailers through better customer selection. An empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths [PDF]
, 2014 The intent of this thesis is to understand Data Mining technique effectiveness in both shallow (RFM variable only) and expanded data environments.
Di Tullio, Ian
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Customer segment model with the purchase recency, frequency and monetary amount [PDF]
Marketing (Beograd. 1991)This paper utilizes customer transaction data to segment customers based on their purchase recency, frequency, and monetary amount. By employing an empirical approach, a stochastic model is proposed to predict customer segmentation into categories such ...
Huang Hui-Hsin
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Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company [PDF]
International Journal of Research in Industrial Engineering, 2013 It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it.
A. Mesforoush, M.J. Tarokh
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EFFECT OF GONADOTROPIN RELEASING HORMONE ON REPRODUCTION PERFORMANCE OF BUFFALOES WITH RETENTION OF FETAL MEMBRANES [PDF]
Basrah Journal of Veterinary Research, 2014 This study was performed on 64 Iraqi female buffaloes suffered from Retained fetal membranes in - Karbala province on the period from December 2012 until December 2013 with different ages.
Abdulamir -Ali- Alzahid
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Branch Client Behavior Analysis Using RFM Method [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2021 In today's competitive world, applying new techniques to business development has a great impact. The restaurant industry is no exception. Therefore, in this research, using new methods of knowledge discovery and data mining, customer data of chain ...
Fateme Rahimi +2 more
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, 2021 Die Autorin des Initialbeitrags, die Bremer Migrations- und Bildungsforscherin Dita Vogel, erläutert in ihrem Text „Drei Sprachen sind genug fürs Abitur!“ einen Reformvorschlag für den Abbau der Diskriminierung von mehrsprachig Aufgewachsenen. Kernpunkte
Küppers, Almut +8 more
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, 2022 Cílem této diplomové práce je navrhnout příklad využití RFM analýzy na dostupných datech. Tato práce se zabývá definicí základních pojmů v této oblasti, formulací problému, zpracováním dat pomocí RFM analýzy a následné vyhodnocení výsledků a formulace ...
Nováková, Veronika
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This repository hosts the experimental replication materials, data pipelines, and primary output datasets of the C-RFM (Contextual Recency, Frequency, Monetary) framework.
Davide Madonna
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Analysis and Optimization of Customer Lifetime Value Prediction using Machine Learning and Deep Learning Models by RFM Techniques [PDF]
International Journal of Web ResearchIn today’s data-driven hospitality sector, customer interactions increasingly occur through digital platforms, generating extensive behavioral and transactional information. This study analyse the prediction of Customer Lifetime Value (CLV) using machine
Leila Taherkhani +3 more
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EVALUATION OF RATIONAL FUNCTION MODEL FOR GEOMETRIC MODELING OF CHANG'E-1 CCD IMAGES [PDF]
The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 2012 Rational Function Model (RFM) is a generic geometric model that has been widely used in geometric processing of high-resolution earth-observation satellite images, due to its generality and excellent capability of fitting complex rigorous sensor models.
Y. Liu, K. Di
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