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The Bayesian Evidence Framework For Database Marketing Modeling Using Both RFM And Non-RFM Predictors

2001
Viane, S., Baesens, B., van den Poel, D., Vanthienen, J., Dedene, G.G.M.   +4 more
openaire   +1 more source

Using RFM as One Targeting Option

2014
openaire   +1 more source