Results 201 to 210 of about 7,770 (222)

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

Journal of Business Research, 2007
Manoj Hastak
exaly  

Discovering valuable frequent patterns based on RFM analysis without customer identification information

Knowledge-Based Systems, 2014
Ya-Han Hu
exaly  

Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis

Tourism Management Perspectives, 2016
Aslihan Dursun, Meltem Caber
exaly  

Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study

Procedia Computer Science, 2011
Kiyana Zolfaghar, Somayeh Alizadeh
exaly  

Маркетинговое RFM-сегментирование клиентской базы

2019
В современном мире главным ресурсом становится информация. Технологии Big Data – будущее, ключ к необъятным объёмам новой информации и правильное направление развития в современном информационном обществе. Для практического изучения применения больших данных в экономике и маркетинге был выбран метод RFM-сегментирования клиентской базы интернет-магазина
openaire   +1 more source

A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

Procedia Computer Science, 2019
Rocio Gonzalez Martinez, Ramon Alberto Carrasco, Jesus García-Madariaga   +2 more
exaly  

Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees

Journal of Business Research, 2014
Kristof Coussement, Koen W de Bock
exaly  

Discovering recency, frequency, and monetary (RFM) sequential patterns from customers’ purchasing data

Electronic Commerce Research and Applications, 2009
Yen-Liang Chen, Kwei Tang
exaly  

Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis

Kybernetes, 2016
Peiman Alipour Sarvari, Alp Ustundag
exaly  

Personalized e-Commerce Recommendation System using RFM method and Association Rules

Journal of the Korea Society of Computer and Information, 2010
Keun-Ho Ryu
exaly