Results 181 to 190 of about 4,441 (196)

Маркетинговое RFM-сегментирование клиентской базы

2019
В современном мире главным ресурсом становится информация. Технологии Big Data – будущее, ключ к необъятным объёмам новой информации и правильное направление развития в современном информационном обществе. Для практического изучения применения больших данных в экономике и маркетинге был выбран метод RFM-сегментирования клиентской базы интернет-магазина
openaire   +1 more source

Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis

Kybernetes, 2016
Alp Ustundag, Peiman Alipour Sarvari
exaly  

The RFM-FCM approach for customer clustering

International Journal of Technology Intelligence and Planning, 2012
Toly Chen
exaly  

The ExoMars RFM Parachute System

28th AIAA Aerodynamic Decelerator Systems Technology Conference
John C. Underwood, Arrun Saunders, J S. Lingard, Luca Ferracina   +3 more
openaire   +1 more source

Discovering recency, frequency, and monetary (RFM) sequential patterns from customers’ purchasing data

Electronic Commerce Research and Applications, 2009
Yen-Liang Chen, Kwei Tang
exaly  

V. ASSESSMENT OF RFM

1970
openaire   +1 more source

Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees

Journal of Business Research, 2014
Koen W de Bock, Kristof Coussement
exaly  

SCORING METHOD WITH RFM-S

2023
OZCAY TAYFUN, AKCA ESRA, DINC YASIN, ERPOLAT TASABAT SEMRA   +3 more
openaire   +2 more sources

Subrings of RFM(R) and equivalences

Communications in Algebra, 1993
openaire   +1 more source

Statistics-based CRM approach via time series segmenting RFM on large scale data

Knowledge-Based Systems, 2017
exaly