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RFM segmentation and customer churn
2019Since the increased importance is placed on consumer's purchasing behavior, more and more firms are focusing on customer segmentation to get insights about their clients. RFM segmentation is becoming, increasingly, popular in businesses as a marketing tool, which is used to group clients based on three fundamental features; the time elapsed from the ...
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Personalized Dynamic Pricing with RFM Modeling
Proceedings of the 2021 7th International Conference on e-Society, e-Learning and e-Technologies, 2021Dimitrios Kelesakis +2 more
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TEACHING STATISTICAL RFM SEGMENTATION IN EXCEL
INTED Proceedings, 2018RFM (Recency, Frequency, Monetary) segmentation, visualization and interpretation belong among essential skills expected from "business study programs" graduates. However, specialized SWs suitable for these analyses aren’t usually available at universities.
Maria Králová, Pavel Lasak
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Fast RFM Model for Customer Segmentation
Companion Proceedings of the Web Conference 2022, 2022Shicheng Wan +4 more
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Proceedings of the 2004 SIAM International Conference on Data Mining, 2004
Ron Kohavi, Rajesh Parekh
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Ron Kohavi, Rajesh Parekh
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Fast RFM Analysis in Sequence Data
2023 IEEE 29th International Conference on Parallel and Distributed Systems (ICPADS), 2023Yanxin Zheng +4 more
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Fast Mining RFM Patterns for Behavioral Analytics
2022 IEEE 9th International Conference on Data Science and Advanced Analytics (DSAA), 2022Shicheng Wan +4 more
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